Digital marketing is still developing at a breakneck pace in 2025, but one channel, email marketing, has continuously maintained its position at the top of the ROI ladder. Email is still a strong, affordable tactic for companies trying to establish deep, individualized, and enduring relationships with their audiences, even in the age of AI chatbots, short-form video, and immersive ad formats.
The data speaks for itself if you’re wondering why email marketing is important in the crowded digital market of today. It’s evident that email marketing is not just surviving but flourishing, as evidenced by ROI statistics that show an astounding return of up to $36 for every $1 spent, according to Litmus.
Email Marketing by the Numbers
Let’s examine the state of ROI marketing across the leading digital channels as of right now:
These numbers highlight the advantages and benefits of email marketing for companies of all kinds. Reaching your customer directly in an economical manner is more important than simply sending emails.
Email marketing’s low cost, high return, and potent capacity to nurture leads over time are the reasons behind its success, according to Mailtrap.
Through the delivery of data-driven, customized, and conversion-focused campaigns, our email marketing service assists Canadian companies in realizing this potential.
Why Email Marketing Is Still So Effective
In 2025, with so many gaudy platforms vying for users’ attention, why is email marketing still effective?
- Personalization: Email enables behaviour-based, dynamic messaging that changes according to the user’s preferences.
- Control: Email is an owned channel that is immune to algorithm changes, in contrast to social media.
- Reach: Businesses can reach nearly every demographic thanks to the world’s 4.6 billion active email users.
- Automation: Brands can now send targeted sequences with little manual labour thanks to advanced tools.
With tailored offers, one of our clients started a strong email campaign aimed at dormant users. Open rates increased by 40% and click rates increased by 0.9% in a matter of weeks.
These are but a handful of the factors that demonstrate how crucial email marketing is to your overall digital strategy.
What Makes Email a Unique Platform in 2025
Are you still curious about what makes email a special platform? In terms of adaptability, compliance, and innovation, the difference between email and other digital channels has only grown in 2025. Here’s why:
- Privacy-first by Design: Email guarantees user consent and complies with data laws such as CASL.
- Advanced Integrations: Email integrates easily with analytics platforms, eCommerce tools, and CRMs.
- Interactive Design: purchase buttons, in-email carousels, and other features are made possible by AMP for Email.
For example, cart previews, suggested products, and even buy buttons are now included in the body of emails used for eCommerce email marketing.
Each of these characteristics adds to the overall significance of emails in terms of customer conversion and retention.
ROI Deep Dive: How to Calculate and Maximize It
Are you curious about how to calculate return on investment for email marketing? Here’s the formula you need:
Take a look at the following situation to understand what is the return on investment (ROI) of email marketing:
- Campaign Expenses are $500
- $20,000 in revenue was made
- ROI = ((20,000 – 500) / 500) x 100 = 3900%
In comparison to other channels, that is a huge return.
Ways to improve your ROI:
- A/B testing CTAs and subject lines
- User activity-based segmentation
- Content that changes according to user preferences
Are you curious about the average return on investment (ROI) of email marketing in your industry? To find out how your company compares and how to successfully grow your audience, consider partnering with seasoned professionals.
The Role of Automation and AI in Email Marketing in 2025
One of the main reasons email marketing is significant today is the combination of automation and artificial intelligence (AI).
What’s popular right now is:
- Behaviour-triggered Emails: Reminders for renewals or cart abandonment
- Predictive Send Times: Powered by AI
- Automated Drip Campaigns: Customized for each stage of the user journey
The email marketing importance lies in its scalability; in this case, automation benefits both startups and large corporations.
How to Use Mailchimp for Promotions
- Customer Journeys: With Mailchimp’s easy-to-use drag-and-drop Journey Builder, you can set up automated emails like welcome messages, post-purchase follow-ups, or reminders for abandoned carts.
- Send Time Optimization: Mailchimp looks at when your contacts typically open emails and schedules future ones to land at the right moment for each person.
- Triggers: You can set up emails to go out automatically based on certain actions, like when someone signs up, visits your site, or makes a purchase.
How to Use Klaviyo for Promotions
- Flows: Klaviyo offers more advanced automation with “Flows”: custom sequences triggered by what your customers do, such as browsing a product, placing an order, or engaging with your emails.
- Predictive Analytics: Klaviyo uses AI to help you predict things like customer lifetime value, the chance they’ll stop engaging, and the best time to send emails.
- Personalization Blocks: You can include dynamic content in your emails that changes depending on each subscriber’s interests or activity.
In short, both platforms give you powerful tools to send emails that feel more personal, even when you’re reaching out to a large audience. That means stronger connections with your customers and better returns on your email marketing efforts.
Email Marketing Best Practices in 2025
Use these best practices to make sure you’re converting readers as well as reaching inboxes:
- Prioritize Mobile Design: More than 65% of emails are viewed on mobile devices.
- Keep it Accessible: Make use of readable fonts and colours that contrast well.
- Single and Clear CTA: Don’t overwhelm the reader.
- Comply with Regulations: Use double opt-in whenever possible, and make unsubscribing simple.
The Rise of First-Party Data: Why Email Is More Valuable Than Ever
Marketers are losing access to third-party data as a result of growing privacy laws like the General Data Protection Regulation (GDPR), Canada’s Anti-Spam Legislation (CASL), and Apple’s Mail Privacy Protection. First-party data, or information gathered directly from your audience, is therefore now extremely valuable.
One of the most effective ways to collect and use first-party data in an ethical manner is through email marketing. You can learn more about your customers with each sign-up, click, and conversion.
Pro Tip: To obtain insightful information without jeopardizing privacy, incorporate preference centres, surveys, and quizzes into your email strategy. This increases the return on investment for email marketing while also improving personalization.
How Email Marketing Supports Omnichannel Strategies
The potential of email marketing to support and enhance your whole marketing ecosystem is one advantage that is frequently disregarded. Email is the link that holds everything together, whether you’re launching a new product, managing a social media campaign, or making your website more conversion-friendly.
An effective email campaign, for instance, can be used to:
- Remind consumers about a product they came across on social media.
- Present a PPC-introduced discount code.
- Nurture leads gathered via search engine optimization
Because of this, email is a crucial part of any marketing mix, particularly for B2C brands that need to remain at the forefront of consumers’ minds across a variety of touchpoints.
How to Avoid the Spam Folder in 2025
Your ROI suffers instantly if your emails end up in the spam folder, regardless of how good your content or strategy is. By 2025, spam filters will have become even more sophisticated, necessitating both technical setup and strategic best practices.
Here’s how to make sure your ads end up in the inbox, where they belong:
- Authenticate Your Domain: Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), and Domain-based Message Authentication (DMARC) are examples of email authentication protocols that cannot be compromised. They help you establish a sender reputation and confirm that your emails are coming from a reliable source.
Tip: With guided assistance, you can frequently set up email marketing services like HubSpot, Klaviyo, or Mailchimp.
- Use a Recognizable “From” Name and Email: Make sure the name and address you use in your emails are ones that your recipients will recognize. This increases open rates and fosters trust, both of which are important for inbox placement.
- Avoid Spam Trigger Words: Phrases like “Buy now,” “Free gift,” or “100% guaranteed” may cause spam filters to flag your content. Write organically while emphasizing clarity and value.
- Get Explicit Consent: Canada has some of the most stringent Canada’s Anti-Spam Legislation (CASL) laws in the world. Users’ express consent must be obtained before sending them an email, and each email must contain a clear unsubscribe link.
- Maintain List Hygiene:
Clean your list frequently to get rid of:
- Subscribers who are not active
- Email addresses that are invalid
- Individuals who have not engaged for more than six months
In addition to performing better, a smaller but active list lowers the possibility of being flagged as spam.
- Avoid Over-Sending: Sending too much can irritate your audience and result in spam or unsubscribe complaints. Maintain a regular but manageable update schedule, like once a week or once every two weeks.
So, in 2025, will email marketing still be successful? Of course, and more.
The importance of email marketing in any contemporary strategy is demonstrated by its unparalleled return, personalization potential, and automation features. It continues to be a top investment for Canadian companies looking to grow wisely and sustainably.Want to get going? Find out how you can increase revenue and conversions with our marketing services.
