From food to politics to animals and everything in between, there is a great amount of “holidays” worldwide during which marketers can share content relevant to their industries, get involved in a movement, or simply generate more awareness.
your social media content calendar should be filled with key dates and milestones for your business, and the corresponding content you’re planning to post across all your networks.
Yes, I agree, some of these holidays might be simply too silly and weird for your brand to engage with (and we certainly don’t suggest sharing content on social media and then tacking on a completely irrelevant hashtag for the sake of traffic — that’s just plain annoying). But others might not be. With a help of some of these holidays, your brand and your content can win and have progress.
Here’s a list of potential micro holidays you can celebrate on social media.
JANUARY
January 4
Trivia Day: #NationalTriviaDay
Test your followers’ knowledge by posting trivia questions about your brand or industry on social media. Hand out prizes, discounts, or free products to really make it worth their while.
January 15
Hat Day: #NationalHatDay
January 17
Ditch Your Resolution Day: #DitchYourResolutionDay
January 20
Cheese Lovers Day: #NationalCheeseLoversDay
January 21
National Hugging Day: #NationalHuggingDay
January 23
Community Manager Appreciation Day: #CMAD
January 25
Opposite Day: #OppositeDay
FEBRUARY
February 7
Send a Card to a Friend Day: #SendACardToAFriendDay
February 9
National Pizza Day: #NationalPizzaDay
Business-to-business (B2B) brands could score major points on this day by sending their top customers pizzas for lunch. Include a handwritten note explaining the holiday and include the hashtag and your social handles. Chances are, you’ll see quite a few thank you tweets and posts pop up. Pizza is how you make friends.
February 11
Inventors Day: #NationalInventorsDay
February 15
Singles Awareness Day: #SinglesAwarenessDay
February 17
Random Acts of Kindness Day: #RandomActsOfKindnessDay
February 20
Love Your Pet Day: #LoveYourPetDay
February 22
Margarita Day: #NationalMargaritaDay
MARCH
March 1
National Peanut Butter Lovers Day: #NationalPeanutButterLoversDay
March 3
Day of Unplugging: #NationalDayOfUnplugging
March 14
Potato Chip Day: #NationalPotatoChipDay
March 18
Awkward Moments Day: #AwkwardMomentsDay
March 23
Puppy Day: #NationalPuppyDay
March 30
Doctors Day: #NationalDoctorsDay
APRIL
April 7
Beer Day: #NationalBeerDay
April 10
Siblings Day: #NationalSiblingsDay
Humanize your brand by posting a picture of your CEO and their sibling(s). Bonus points if the picture is mildly embarrassing.
April 11
Pet Day: #NationalPetDay
April 20
Look-alike Day: #NationalLookAlikeDay
April 22
Earth Day: #EarthDay
April 25
Denim Day: #DenimDay
April 30
Honesty Day: #NationalHonestyDay
MAY
May 2
Thank a Teacher Day: #ThankATeacher
May 4
Star Wars Day: #StarWarsDay (or #MayThe4thBeWithYou)
May 6
Nurses Day: #NursesDay
May 10
Receptionists Day: #NationalReceptionistDay
May 12
National Limerick Day: #NationalLimerickDay
Got a copywriter on staff? Today’s the day to let them shine. Twitter is the perfect platform to throw out a few limericks about your brand. (Just make sure they follow the AABBA rhyme scheme or else it’s not a true limerick. Trust me, I’m a copywriter.)
May 21
National Memo Day: #NationalDemoDay
May 24
Scavenger Hunt Day: #NationalScavengerHuntDay
JUNE
June 2
Donut Day: #NationalDonutDay
June 4
Leave the Office Early Day: #LeaveTheOfficeEarlyDay
June 8
Best Friends Day: #NationalBestFriendsDay
June 21
Selfie Day: #NationalSelfieDay
June 30
Social Media Day: #SMDay
JULY
July 1
Joke Day: #InternationalJokeDay
July 7
World Chocolate Day: #WorldChocolateDay
July 10
Pina Colada Day: #NationalPinaColadaDay
July 13
French Fry Day: #NationalFrenchFryDay
July 20
Moon Day: #NationalMoonDay
July 24
Cousins Day: #NationalCousinsDay
AUGUST
August 9
Book Lovers Day: #NationalBookLoversDay
August 10
National Lazy Day: #NationalLazyDay
August 12
Middle Child Day: #MiddleChildDay
August 13
International Lefthanders Day: #LefthandersDay
August 15
Relaxation Day: #NationalRelaxationDay
Even if your brand doesn’t directly offer relaxation products or services, think about ways you could make life easier for your followers. For example, if they sign up for one month of service with a special code you post on Twitter, give them one more for free so they can kick back and relax until the fall.
August 27
Just Because Day: #JustBecauseDay
SEPTEMBER
September 3
Beard Day: #WorldBeardDay
September 9
National Grandparents Day: #NationalGrandparentsDay
September 12
Video Games Day: #NationalVideoGamesDay
September 19
Talk Like A Pirate Day: #TalkLikeAPirateDay (or #TLAPD)
You don’t only have to talk like a pirate to celebrate this beloved internet holiday. Have some fun and dress up your social profile photos, too. Who knows, maybe your logo will look so good with an eye patch it will become a permanent part of your brand.
September 21
Day of Peace: #InternationalDayOfPeace
September 30
Podcast Day: #InternationalPodcastDay
OCTOBER
October 1
Coffee Day: #InternationalCoffeeDay
October 4
Taco Day: #NationalTacoDay
October 15
Maths Day: #WorldMathsDay
October 25
Greasy Foods Day: #GreasyFoodsDay
October 29
Internet Day: #InternetDay
October 30
Checklist Day: #ChecklistDay
Put your design skills to work and create a fun Instagram checklist that revolves around your brand. Get clever in the copy, and use it as an opportunity to showcase the value of your product or service.
NOVEMBER
November 1
Authors Day: #NationalAuthorsDay
November 3
National Sandwich Day: #NationalSandwichDay
November 4
Candy Day: #NationalCandyDay
November 13
Kindness Day: #WorldKindnessDay
November 21
Entrepreneurs Day: #NationalEntrepreneursDay
November 26
National Cake Day: #NationalCakeDay
Here’s how to be a hit on social media AND in the office: Get a beautiful, ornate, professional cake made that represents your brand. Post a before picture. Let co-workers go crazy. Post a picture of the aftermath—and watch the likes come rolling in.
DECEMBER
December 4
Cookie Day: #NationalCookieDay
December 8
Pretend to Be a Time Traveler Day: #PretendToBeATimeTravelerDay
December 11
Mountain Day: #InternationalMountainDay
December 15
Cupcake Day: #NationalCupcakeDay
December 21
Crossword Puzzle Day: #CrosswordPuzzleDay
December 30
Bacon Day: #BaconDay
Just remember that any content you produce should still be relevant to your business and a good fit for your brand.
The holiday list is taken from Hootsuite.
