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The Spring Team

Brand guidelines

Prototyping

UX/UI design

Web development

Project Introduction

The Spring Team is a Toronto-based urban real estate company founded and maintained by two real estate agents. They’re specialized in helping renters, buyers, and sellers looking for properties in the downtown districts of Toronto. Digilite’s involvement with The Spring Team’s project was primarily focused on two elements — design and development.

Logo Design

While The Spring Team’s sleek new website was under construction, we worked closely with our design team for their re-branding that would work harmoniously with the new website design. We agreed on a black and white color theme with mint as the accent color. This created a professional and contemporary, yet not bland, brand image for the company. The mint adds a hint of color without being harsh on the eyes, which is why it made a minor appearance in the new logo design. In accordance with the branding angle, the logo was similarly simple yet inventive.

Website Design

The re-designed brand concept was then translated into The Spring Team’s web design to launch a fresh new website. There isn’t anything complicated about buying, selling, or renting via The Spring Team, and their new website lives up to this user experience. Everything was tailored to fit the comfort of each user whether on web or mobile.

DESIGN PROCESS

Search Engine Optimization

Last, but not least, we topped everything off with effective Search Engine Optimization activities to ensure the new website was in compliance with search engine standards. We continued to provide website maintenance to resolve any issues that would arise in the post-launch phase as well as upkeep with possible ongoing fixes.

“The Spring Team came to us with a checklist of their perfect house and we’re proud to have delivered them a home that’s worth while.

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