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How to Optimize Your Linkedin Page For Better Conversion

Tereza

It doesn’t matter whether you have 50 employees or you are self-employed, you should have a Linkedin company page, because it serves a number of very different functions, compared with your personal profile.

If you already have a company page, then please answer these questions. Does your Linkedin page represent your brand, your values? Or does it attract your potential clients?

Linkedin gives you a huge opportunity range to boost your sales, increase brand awareness and engage with customers.

Here are 6 tips to make sure your business page is the best it can be.

#1 Update the visual parts of your page

When people search for your company on Linkedin the profile picture is the first thing they will see, so make it attractive and keep quality standards. According to Linkedin practices company pages with profile picture get 6 times more visitors than those without.

It’s simple, take your company’s logo and resize it to fit Linkedin’s requirements


#2 Write an attractive “About us” part

With your eye-catching picture you hooked your customer, now you should keep him in your page longer. A well-organized “About us” section is a tightly worded paragraph telling visitors about your company values, goals, perspectives, services that you offer. Shortly said, everything you want them to know.

#3 Don’t miss the key fields

Try to complete your page, because it will bring twice more visitors than those with incomplete pages. Make sure that your page includes the following information:

  • URL. Make sure people can find your business’ website by including the URL on your company page.
  • Address. Make sure this is up-to-date.
  • Industry. Another key piece of information that people will want to know at first glance.
  • Company size. Let people know how many employees your business has.

#4 Yeah! Keywords

Linkedin profiles are searchable, so make sure that your page appears when a client or customer enters relevant keywords into the search bar.

What words would your audience use to find your business? Create a list of up to 5 keywords and add those words to your profile page. You can use Google’s Keyword Planner to help you create a list of keywords to incorporate into your page.

 

#5 Post, post, post

Let your followers always hear from you.

If you want your page to be successful and have high resultativeness, ensure you fill it with articles, videos, slide presentations, and any other content that provides your followers with significant, relative and long-term value.

You can easily engage your audience by asking questions, sharing unique and interesting content, generating relative discussions.

Linkedin is the world’s largest and most active professional networking platform, with over 13 million companies vying for the attention of more than half a billion users. So, make sure you put your best foot forward by updating and optimizing your company page.

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