How Brands Can Leverage Pinterest To Make Sales

Social Media
May 19, 2022
How Brands Can Leverage Pinterest To Make Sales

Pinterest is a social platform that is aesthetically pleasing and offers a lot of inspiration for just about any industry. What a lot of people don’t know though is that Pinterest marketing has become very popular over the last few years for social shopping.

Let’s see some of the most important Pinterest marketing statistics to understand the importance of the platform:

  • On Pinterest, advertisers may reach over 200 million users.
  • In 2021, shopping engagement increased by 20%.
  • 75% of those who use Pinterest every week say they’re constantly making purchases.

Still not convinced?

  • The total number of active Pinterest users each month is 478+ million.
  • 82% of active Pinterest users claim to have purchased things based on the brand’s content on the platform.
  • When compared to other platforms, Pinterest users are 55% more inclined to buy anything after seeing an image or video.
  • Pinterest’s weekly conversions increased by 300% the last year.

You may have never thought that besides admiring aesthetically pleasing pictures and finding recipes, home ideas, and fashion, Pinterest could be a great platform for your business as well.

By seeing the above-mentioned statistics, it’s apparent that using Pinterest for your business is a good idea. Pinterest provides a unique opportunity for businesses of all sizes to promote themselves. As a visual-based platform, Pinterest is ideal for exposing your brand to new prospects. Pinners love to try and learn new things and be encouraged to buy something new.

Let’s see how to use Pinterest for business to increase sales!

“What differentiates sellers today is their ability to bring fresh ideas.”
– Jill Konrath

Brand Pins

The first step to using Pinterest for a brand is creating compelling and branded pins. Unbranded searches account for 97% of all Pinterest searches which means that Pinners are eager to learn about new goods and concepts. So, it’s a great idea to brand your pins and get brand recognition, increasing brand awareness. With that in mind, you can consider adding your logo on one of the corners, except for the lower-right corner. Or you can add your logo anywhere you want that looks great and ensure it fits with the rest of the text on the picture.

It’s a little bit hard to create an eye-catching image, but don’t worry, we’re here to help you find out the best design ideas. Consider the following Pinterest best practices to create visually appealing standard pins:

By using these Pinterest best practices to brand pins, you’ll get more repins, more traffic, and a higher reach to the audience. The best Pins are aesthetically appealing, convey a captivating story, and inspire curiosity. So, when you develop a Pinterest strategy for content, consider the above-mentioned points.

Digi-tip: Play with different Pin formats, such as videos, idea pins, inspiration boards, carousels, and how-tos to engage your audience.

Consider Pinterest SEO

When speaking about how to use Pinterest to promote your business, we can’t neglect SEO. There are a few optimization strategies you should use to stand out and get noticed by your customers. With that in mind:

  • Optimize your company username. Since the username may only be up to 15 characters long, if your company name is longer than this, make it shorter.
  • Use relevant and branded keywords in the “About” section.
  • Create a Business Pinterest account and make sure to show who you are and what your function is. In this way, you can ensure that people will find you quickly.
  • Add backlinks to your website. The goal of Pinterest marketing might be to increase visitors to your website. This will be great for inbound linking and getting clicks. Every product pin you make should include a link to your products and you can put a website URL in your profile.
  • In your pin descriptions, include one to three hashtags.
  • Name new boards based on keywords while creating them.
Digi-tip: On Pinterest, you can claim or verify your website which ensures that you own your website. In the domain search results, verified websites have checkmarks.

When planning your Pinterest strategy, don’t forget about SEO which can help you have higher rankings, drive more traffic, and increase sales.

Make Your Content Mobile-Friendly

The next step in using Pinterest for a brand is making your content mobile-friendly. Pinterest, like most other sites, places a high priority on mobile. 82% of Pinners use the app on mobile. Imagine how customers will be unsatisfied if you don’t provide mobile-friendly content. Your content must engage your users and display correctly in their feeds when they’re on their phones.

The size of the text is crucial as if people won’t be able to read your title on their phone, they are less likely to click and read your content. Follow the steps:

  • Make your product stand out if it’s a product image.
  • Depending on your device, when someone clicks on your profile to learn more about you, your top two boards are sometimes the only ones viewable — make them appealing and ensure that they show your services and business in the best possible way.
  • Check your content on different devices to ensure it fits and looks well on every device.
  • Render fonts to the proper size so that users will be able to read your blog’s posts.

Time Campaigns

The next step when using Pinterest for business is timing campaigns. This is essential to understand when people want to discuss the topics that your share with your pins. Pinterest publishes yearly ‘seasonal insights,’ which help you have a deeper understanding of what you need to share and when. Pinterest users are active all year, although activity spikes around major holidays and other events. With that in mind, always check Pinterest insights to make the right choice. Pinterest has a lot of information on seasonal moments and life moments.

Cultural, seasonal, and bank holidays make up seasonal moments, whereas life moments are distinct exceptional occurrences and life experiences that people regularly celebrate.

Set up a Shop and Organize Contests

The next step of using Pinterest for business is setting up a shop and organizing contests. One of the most effective methods for Pinterest to help you generate sales is to make your items easily accessible on the platform. Fortunately, the platform makes this very simple for companies to set up and display on their profiles. The shop tab on Pinterest will assist them to identify in-stock goods from stores. The shop tab is exactly what it sounds like: a location where consumers can view all of the things that your company sells. Brands, on the other hand, may use that option to share pins that take users straight to their product’s sales page. So, using Pinterest’s best practices for brand growth is a great idea.

How can you get the most out of Pinterest for small businesses? You can’t neglect the importance of contests while developing your Pinterest strategy. Contests on Pinterest are a great way to engage with your customers while also generating a lot of repins, likes, and shares. Contests generate traffic and increase engagement. They also are a great way to reach new customers. You can use contests on Pinterest to promote your business and goods to a large audience.

You can organize contests on your website or right on Pinterest to drive traffic and increase sales.

Also, you can share coupons, as people always love free products or discounts. Deals offered through Pinterest promote your goods, whether you use shop discounts, internet coupons, or group coupons. The possibility of receiving a good deal motivates consumers. Combine your great deal with a visually appealing design and you’ll have a home run.

We hope this will be your go-to guide for using Pinterest for your business. Don’t underestimate the power of utilizing social media services to promote your brand on social media platforms. And keep in mind that Digilite with its devoted and professional team is always here to grow your business and open new doors to competitive and valuable business.

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Olga Content Writer
Meet Olga, our content creator and strategist with a passion for writing engaging narratives. With a keen eye for detail and a talent for storytelling, she breathes life into every piece of content she creates.
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