Companies need an experienced digital marketing consultant to have a strong online presence to draw in new customers and increase sales in the fiercely competitive building industry. With SEO, Meta Ads, and Google Ads, Digilite has effectively assisted numerous manufacturing and construction businesses in the US and Canada in increasing their web presence, producing quality leads, and refining their marketing plans. These companies have scaled effectively and saved acquisition costs thanks to our customized digital marketing consultancy. Let’s take a closer look at one of our notable projects: our partnership with a Canadian-based building manufacturer.
Elevating Growth with Digital Marketing Consultant in Canada
The company is a leading provider of high-quality steel structures, dedicated to delivering superior buildings at the best prices while ensuring a seamless customer experience. With over 30 years of combined industry experience, the company prioritizes innovation, efficiency, and customer satisfaction.
Despite its strong reputation, the company faced several challenges that hindered its digital growth strategy accomplishment:
- Limited Online Presence: Their website traffic was low, resulting in missed opportunities to engage potential clients.
- Inefficient Lead Generation: Traditional marketing efforts weren’t producing high-quality leads, limiting their sales potential.
- High Customer Acquisition Costs: Without an experienced digital marketing consultant, the cost per lead was unsustainable.
- Scaling Challenges: The lack of an effective digital marketing strategy restricted their ability to expand across the USA and Canada.
To overcome these obstacles, Digilite has developed a results-driven marketing strategy.
Digilite’s Solution: A Data-Driven Marketing Strategy
At Digilite, we designed a comprehensive local digital marketing strategy to enhance visibility, drive lead generation, and improve overall performance for Toronto-based businesses. Our approach included:
- Meta Ads for Targeted Lead Generation
Our goal was to achieve a low cost per lead while generating a high volume of quality leads. To accomplish this, we launched a highly targeted Meta Ads campaign tailored to various building types and industries across the USA and Canada. Our team:
- Created and optimized ad creatives to attract high-intent buyers.
- Implemented precise audience targeting using custom audiences and lookalike audiences, such as lookalikes of people who opened our forms or previous leads.
- Utilized Facebook Instant Forms for lead generation ads, ensuring a seamless experience for users to submit their details.
- Ran web traffic ads directing users to our website, where they converted through optimized landing pages.
- Continuously refined campaign settings for cost-efficiency and maximum engagement.
Monthly Results:
- 600 leads per month, generated through strategically designed ads.
- $2.50 cost-per-lead, significantly reducing acquisition expenses.
- 2.75% average CTR, surpassing industry benchmarks of 1-2%.
Overall, the company has successfully generated a total of 15,394 leads, with an impressive average cost per lead (CPLA) of $7.68. This performance is significantly lower, by 98.4%, compared to the industry average of $480, highlighting the company’s ability to efficiently acquire leads at a much more cost-effective rate.
- SEO Optimization for Long-Term Visibility
To improve the company’s organic reach, we implemented a structured local SEO strategy:
- Conducted in-depth keyword research specific to the steel building industry.
- Optimized on-page elements, including metadata, headings, and content localization.
- Built high-quality backlinks to improve domain authority.
Results:
- Increased organic traffic to the website.
- Improved keyword rankings for key industry terms.
- Enhanced user experience and engagement on the site.
From September 2023 up to February 2025, the website visibility increased by 1.98% and the average position by 12.48%.
The position of the keywords improved for the same period. The change is visible on the ranking distribution chart.
- Google Ads for Immediate Visibility & Conversions
We leveraged Google Ads to capture high-intent searches for steel buildings. Our approach included:
- Running Search and Display campaigns targeting users actively looking for steel-building solutions.
- A/B testing ad copy and landing pages to optimize conversion rates.
- Retargeting website visitors to re-engage potential clients.
Results:
- Increased conversion rates with a highly optimized ad strategy.
- Lowered cost-per-click while maintaining strong engagement.
- Improved brand recall and customer inquiries.
Before & After Impact: A 40% Productivity Boost with a Digital Marketing Strategy
Before Digilite’s Digital Marketing Consultancy:
- Struggled with inconsistent leads and high customer acquisition costs.
- Had low brand visibility in online searches and social media.
- Missed out on scaling opportunities due to inefficient marketing efforts.
After Implementing Digilite’s Digital Strategy:
- 40% increase in overall productivity, allowing the company to handle more client inquiries and sales.
- Massive growth in website traffic due to SEO improvements and paid advertising.
- Improved lead quality, helping sales teams close deals more efficiently.
- Scalability across North America, enabling expansion into new markets.
Ready to Take Your Toronto-Based Business to the Next Level with a Digital Marketing Agency?
If you’re looking to enhance your company’s productivity and growth through strategic digital marketing consultancy, schedule a call with Digilite today. Let’s discuss how we can create a customized plan that delivers measurable results for your business.
