In an age where your organization culture and inner values are the foundation of company’s prosperous development, it is crucial to have a clear strategy on the ways you can not only have it as a strong base but also means of investing into it. One of the great ways to do so, which seemingly takes a more popular force is the use of personality type tests. Personality tests will benefit your company in so many various ways. Those will help to set each employee in the right role right from the start, they will provide you with in-depth insights about each employee, and pair up your company’s culture with employees’ personality, just to name a few. But being familiar with different types of those is just the tip of the iceberg. Why not dive deep into the ocean of personality types and learn how to freely swim in those. Take a deep breath. We are about to dive… 3, 2, 1. Let’s go. 
Well now that we have entered the ocean of personality types, it could be a little bit overwhelming and uncomfortable to make sense of all of them. That is why let’s just have a look on several visible ones and touch the iceberg’s base.
Myers-Briggs Personality Tests
Most probably the big fish swimming close to the iceberg of marketing psychology of personality types is the Myers-Briggs personality theory. This personality test is a popular and respected valuation tool, which was first used in the 1940s.
Developed by Katharine Cook Briggs and her daughter, Isabel Briggs Myers, initially it was inspired by the personality theory of Jung, this test suitably distinguishes people’s personalities through 16 categories, serving as a supply for each person with a four-letter acronym.
Along with all of these, this test also provides insights on person’s communication strengths and weaknesses, overall communication style, mentality, the way they see and perceive the world and the way in which they express themselves. So, let’s have a closer look at the particles of the iceberg with some specific examples of personality tests. The first touch would be to 16 Personalities test.
1. 16 Personalities
This test touches upon the general aspects of personality: nature, energy, identity, tactics, mind and more. This test is based on the 16 Personalities covers five broad personality aspects: mind, energy, nature, tactics, and identity. The test is based on the Myers-Briggs test and the study of psychological traits by Carl Gustav Jung; two major overviews that are trying to theorize our personalities. The core ideas of the test would give a sense of how a person communicates both personally and professionally, the way their decision-making process works and what are they starving for.
We can openly call this test a popular one, considering the fact that it has been taken around 126 million times, and is currently available in 30 languages.
2. Personality Perfect
Corresponding to 16 Personalities, this test is also based on the two major psychological theories discussed above. This test type concentrates on 4 major:
- Extroversion vs introversion
- Judging vs perceiving
- Sensing vs intuition
- Thinking vs feeling
Those four are completing the four-letter abbreviation “INFP” of your personality type. Alongside those 4 broad categories, the test also provides a broad overview of how you connect with others, how you behave, and, perhaps most surprising, how you’re likely seen by others. 
So far the one breath that we have taken at the beginning was enough to discover the test that is mainly concentrated tests on showing special threats of your personal characters. In case you are interested in who else shares some similarities with you in personal characters, or maybe you are wondering on who are the people whose actions and characteristics are totally different from yours, then you have to check out the following test.
3. Human Metrics
Yet again, this is a test that will show you the famous personalities share similar characteristics with you. This type demonstrated to you what are your four personality type, similar to the other tests (again based on the Jung and Myers-Briggs theories.) But unlike the other two, Human Metrics gives you the opportunity to which career path is the most suitable to your personal characters. In short, in case you are having difficulty to choose a career path, this is a great starting point, which is at the same time reliable. 
4. TestColor
This is yet again one of the tests that are different from the lists above. This test type is validated by a team of clinical psychologists, mathematicians, and psychoanalysts, which means that it is comparable reliable This is a simple and quite straight forward test that will not take a lot of time from you.
It simply asks you two questions: “Click on the colors you like most,” and “Click on the colors you like least.”
As a result, it gives you insights on your emotional intelligence, imagination, creativity, social and management skills and more. Quite impressive considering the fact that you just answer two questions, right? Coming from our own experience, our team seems to like this one a lot. 
We know you are already almost out of breath. That’s why let’s go back to the surface, bring some more fresh air into our lungs, and come back to the ocean of personality tests. But this time we will be looking on the ways it benefits to your company, the ways you can integrate each one of those corresponding to your specific project and perspective, and some examples and tips from our own experience. All of that and even the answers of frequently asked question on personality tests will be covered in the upcoming blog. Do not forget to check it out to have the complete picture on how to improve your company’s culture!
