Pay-per-click (PPC) is a form of internet marketing where the advertiser pays the publisher each time the ad is clicked.

Paid advertising often gets a bad reputation in comparison with organic marketing and advertising, but why? It’s a common misconception that paid advertising directly assumes your business has inorganic traffic and has essentially “bought” your results. In reality, organic and paid approaches to marketing and advertising achieve similar, yet different, goals. For example, SEO services are one way of achieving organic traffic and positions in search results — and you can actually anticipate great results! However, even professional search engine optimization results appear gradually and over the course of the long term. PPC, on the other hand, generates quality leads with real-time campaigns that can be monitored, adjusted, and optimized. Let’s take a closer look at what it entails and, of course, how Digilite’s specialists can help put your business on the map.

What is PPC Marketing?

Pay-per-click (PPC) is a form of internet marketing where the ad creator is charged each time their public ad is clicked on by a potential lead or buyer. The average cost per click can range anywhere from a few cents to a few dollars, depending on a variety of factors related to your campaign. That’s why it’s necessary to have a dedicated manager or specialist at the forefront of your PPC campaigns to ensure the cost-to-benefit ratio is low.

With its ability to drive traffic to websites, PPC can be an indispensable marketing and lead generation tool. Essentially, you meet your target audience right at the beginning of their buyer journey — upon their search for the very thing your business has to offer. But how does it differ from SEO in that case? Since you have a high-ranking website thanks to a dedicated SEO strategy, it will appear on the first page of Google search results. Pay per click advertising, though, can help you secure a spot even higher up on the page, being the first thing people see when they search for the keyword you have targeted.

Get a Competitive Edge with PPC Marketing

Paid advertising plays just as integral of a role in your marketing strategy as content marketing and email marketing. And that isn’t only a claim. Here are a few proven, key advantages of employing a PPC strategy:

  • PPC has shown a 200% return on investment where a $2 profit is expected for each $1 invested.
  • Alongside long-term, organic marketing efforts like SEO and social media marketing, PPC helps businesses secure short-term results as well.
  • The Google Ads Display Network reaches the screens of 90% of internet users through 2 million websites.
  • The top three sponsored advertisements receive 41% of Google search clicks.
  • The first two or three search results are extremely likely to be clicked on by 60% of mobile users.

If you know your way around the network of pay-per-click ads, then you’ll be able to seize a competitive edge within your niche.

Toronto’s PPC Experts at Digilite

As a Google Certified Partner, we at Digilite can help you leverage PPC effectively – from Google Search, Google Display, and Google Shopping Ads to YouTube Advertising. Through meticulous research, planning, testing, and optimization, we ensure your PPC ads are responsive and poised to bring you high conversion rates when you opt for Digilite’s pay per click marketing services. Throughout the years, our specialists have continued to develop, optimize, and master the different realms of PPC ads, from Display to Search and aid each of our clients in reaching their target goals.

Get in touch with us today to discuss a custom-tailored PPC advertising strategy that is in line with your company goals.

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