Email marketing has changed the way small businesses can interact with prospective and existing customers.
Email marketing has changed the way small businesses can interact with prospective and existing customers. Many individuals and businesses alike underestimate the value that a tactful email marketing campaign can have for a business. Social media may be a frontrunner when it comes to connecting with your consumers, viewers, and community online, but the power of email never faded — believe it or not!
Think email marketing is something of the past? Recall the last time you received an email reminding you that you’ve left your online cart unattended. Wasn’t it also a nice touch that they followed up with a 10% voucher that motivated you to go back and finish your purchase? It’s the subtle details like those that make email marketing vital for businesses. Not to mention all of the high-quality content like news, contests, newsletters, and subscription-based perks you can deliver directly to their inbox.
Email marketing lets you create a conversion-optimized lead funnel that not only generates immediate sales but creates lifelong brand evangelists. Using high-performing automation and tracking capabilities, you can save time and see a real ROI on each email you send and engage your audience with highly targeted and personalized content from the moment they sign up.
From telling your story to delivering the right content to your audience at the right time, our experts can assist with all aspects of your email marketing strategy.
What are some of the things we can do for you?
- Help build your database
- Generate leads
- Increase your ROI
- Automate and track campaigns
- Testing and Reporting
What subject line works best? Which call-to-action generates the greatest number of clicks? We will figure all of this out for you, continuously testing different aspects to ensure you get the best results out of your campaign. We also provide a report for each email campaign so you can track performance and ROI. It’s all about assessing and adapting instead of letting a campaign run without making adjustments to yield better results.
To ensure data protection in an ever-changing digital landscape, we build, manage, and maintain your database in compliance with the EU General Data Protection Regulation (EU GDPR). Our email campaigns are sent consensually and ethically without acquiring email addresses and contact information from those who have not explicitly provided their details.
Advantages Of Email Marketing Services
- High ROI — every penny you invest in email marketing is bound to return to you doubled.
- Low costs — an email marketing campaign can cost you close to nothing to create and distribute.
- A personalized approach — emails are simple to customize and personalize before sending out, creating more value for the reader.
- Meeting consumers halfway — Shoppers are always on the lookout for the latest deals, vouchers, offers, and more. Meet them right in their inbox, where they look every day.
- Easily measurable — with dedicated analytics and insights, you can easily navigate how well your campaigns are performing.
- Results-driven — segregate contacts into groups depending on what type of content you want to send to people in different stages of the buyer journey. This way, you have a targeted approach to who your campaigns are directed at.
Professional email marketing services aren’t an option but a necessity for modern-day businesses, especially those in the Ecommerce industry. Digilite’s seasoned specialists are here to help you establish a competitive edge in the market.