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Digital Marketing Audit
Digilite Marketing Audit
Business Name
*
Website
Primacy Contact Full Name
*
Email
*
Phone
*
Preferred method of communication?
*
Email
Phone call
Text
In-person meeting
Doesn't matter
What is your Unique Selling Proposition? What makes you stand out from your competitors?
*
What are some of the strengths of your business/brand?
*
What do you and your business aim to achieve with online marketing? What are your hopes and expectations?
More local market awareness and reach
Collect emails and build our database
Increased engagement and interaction
More new customers
Increase guest frequency
Sell more products
Get more leads
Other
What have you done in digital marketing before the crisis that has worked?
*
And what have you tried that has NOT worked as well as expected?
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What's the status of your digital marketing activities right now?
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Stopped our digital marketing completely
Cut-down to 50% where we were before the crisis
Spending more than before
Not spending any money on marketing or advertising currently
Stopped our paid ads, but organic content is still strong
Where do you usually spend your marketing dollars?
*
TV
Radio
Facebook (Ads, Boosting posts)
Instagram
Twitter
YouTube
LinkedIn
SEO
Email Marketing
Newspaper
Google Adwords
Guerilla Marketing
Event Marketing
We don't spend any money on marketing or advertising currently
Other
What was your monthly marketing budget before the crisis?
$500-$1500/month
$1500-$3000/month
$3000-$7000/month
$7000-$15000/month
$15000+/month
What are your plans to grow the business during the crisis? (select all that apply)
*
Would like to spend more
Would like to find new opportunities
I see an opportunity to grab larger market share
I don't know what to do
Would like some guidance
Marketing has changed and we need a new strategy
Top competitors
*
Do you know how most of your clients find you?
*
Is there anything we need to know that we have not asked about that you believe would be helpful for us to know as your marketing partner?
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