In today’s busy digital world It is very important for businesses to have a strong online footprint. This case study shows how Digilite’s full-service Search Engine Optimization (SEO) helped Manage Your Property (MYP), a full-service property management company based in Toronto, reach its goals. MYP had a clear goal: to make its internet presence stronger in the competitive field of managing rental homes.
The Challenge
When MYP came to us, they had a simple 5-page website that was lacking in organization, design, architecture, and SEO optimization. Not only did they have to redesign the website, but they also had to greatly improve its ranking and organic traffic in the very competitive property management market in Toronto.
Our Approach
Digilite took a number of different approaches to bring MYP’s online presence back to life because they knew how important the job was. Our plan included the following:
- Website Revamp: We did a full revamp of the website to make it look better and be easier for people to use. The idea was to make an online tool that not only looked good but also let people use it easily and without any problems.
- SEO-Friendly design: One of the most important things that had to be done was to change the website’s design. Our team worked hard to make the website’s layout better for search engines, which is known as SEO-friendliness.
- Targeted Content: The most important part of our plan was making and implementing a content strategy. By making material that was interesting, useful, and full of useful information, we not only got people to visit MYP, but we also made it known as a reliable source in the property management field.
- Expanded Reach: To reach more people, we added new service- and location-based pages to MYP’s website.
- Engagement Through Blogging: By posting relevant and useful blogs on a regular basis, we kept the audience interested and gave them useful information. This not only kept people coming back to the site, but it also helped our SEO.
- Focus on the local market: Local SEO techniques and Google My Business optimization made sure that MYP was highly visible in local search results, connecting them with possible clients in the Toronto area.
- Smart Link Building: We started a smart link-building effort to give the website even more authority and credibility. Getting four to five paid links every month for the past six months was part of this.
- Anchor Text Strategy: To improve link equity, we used anchor texts in the website’s content in a planned way. This method not only made the experience better for users, but it also told search engines which terms were relevant and important.
The Result
The results of all our hard work were truly amazing for Manage Your Property.
We noticed:
- Significant Traffic Increase: The number of people visiting the MYP website rose by 314.93% in six months, adding an extra 1,112 users.
- Better Keyword Ranking: The website was put in the top 5 and top 10 for 417 keywords in the competitive Canadian market.
- Success with Targeted Keywords: Got good rankings for most of the important and targeted keywords, showing that our custom SEO strategies work.
- Better Online Visibility: The all-around SEO strategy made MYP’s online presence in the residential property management field a lot stronger.
The story of Manage Your Property with Digilite’s SEO services shows how a well-done digital marketing plan can change things. By taking a comprehensive and targeted approach to the initial problems, MYP not only improved the functionality and appeal of its website, but it also solidified its place as a leader in a crowded market. Our company, Digilite, can help you get the same benefits and improve your online presence. Get in touch with us right away to find out how our custom digital marketing services can help your business reach new heights. Get ready for your online success story!
