ONQ, a Canadian entertainment company specializing in live bands and musicians for weddings and corporate events, faced a major challenge: despite offering top-quality talent, their website lacked visibility. With low organic traffic, minimal impressions, and few conversions, the site wasn’t reaching its full potential. Digilite stepped in to change that.
The Challenge
ONQ’s website struggled with:
→ Low organic visibility: ranking for only a handful of broad, non-targeted keywords.
→ Minimal engagement: content wasn’t optimized to match user intent or search demand.
→ Poor conversions: visitors weren’t guided effectively toward inquiries or bookings.
→ Navigation issues: the website lacked user-friendly structure, leading to high bounce rates.
The goal was clear: increase organic traffic, improve visibility for highly relevant search terms, and make the website more engaging and conversion-focused.
Our Approach
1. Business Understanding
We started by deeply analyzing ONQ’s goals, profit model, and audience. Who are their clients? How do they search for music services? Understanding this foundation helped us align SEO and content strategies with business objectives.
2. Keyword Research with a User-Centric Lens
Rather than targeting only generic terms like “wedding music,” we dove into user behaviour. People were searching for specifics such as “jazz band for wedding party” or “corporate event musicians in Toronto.” By covering niche queries and music genres, we broadened reach while attracting higher-quality leads.
3. Content Updates
We restructured and rewrote content to serve both users and search engines. Landing pages were optimized with clear, concise, value-driven copy. Blogs were expanded to address user questions while avoiding repetition and fluff. The goal: content that informs, engages, and converts.
4. Website User-Friendliness
Navigation was simplified to ensure that within the first few seconds, visitors understood ONQ’s offerings. Clear paths guided users toward event booking or inquiries, reducing bounce rates and improving session duration.
The Result
Within 6 months, ONQ’s website saw remarkable improvements:
→ Clicks: From 875 to 3,410 – nearly a 4x increase
→ Impressions: From 143,000 to 364,000
→ CTR: Improved from 0.6% to 0.9
→ Organic Traffic Growth: 90% increase overall
→ New Users: Up by 93% from organic search
This case shows how a tailored SEO and content strategy, paired with usability improvements, can turn a struggling website into a traffic-generating, customer-acquiring platform.
