Why Is Website Monitoring Important To Your Business And How Does It Work?

Even if you’re enjoying the pleasure of a 99 percent uptime rate for your business website, that still translates to 3.56 days of downtime each year. Doesn’t seem very appealing, does it?

What if these dates fall on the same weekend as a major festival promotion you’ve been planning? Let’s say a Black Friday weekend? This issue has the potential to cost you a lot of money, not only from new leads but also from existing clients.

What Is Website Monitoring? 

Any activity that involves checking a website or web service for viability, performance, or operation is referred to as website monitoring. Website monitoring services confirm that the site is up and running and that site visitors are able to utilize it as planned.

Although the word usually refers to automated testing or Real User Monitoring (RUM), some sites still don’t test at all or rely on employee-performed periodic inspections. When considering the multitude of issues that influence a site’s availability, performance, and operation, manual testing is generally intermittent and unreliable.

How Website Monitoring Works

Website monitoring is a service supplied by a third-party SaaS (Software as a Service) application that can use servers spread across the globe. The key benefit of adopting a global network is that it eliminates any false alarms produced by local network issues affecting a single node.

The website monitoring app runs particular checks on a regular basis (even every minute) impersonating a user to varying degrees, and it sends out notifications and records the incident for subsequent analysis of deviations from the standard are detected.

Top Reasons To Monitor Your Website

Here are some of the most compelling reasons to keep an eye on your website:

• When your site goes down, you’ll be notified.
• You will easily understand the long-term stability of your website.
• You’ll save time and have more peace of mind.
• You will take charge of your downtime.
• You will have the chance to ensure your website’s proper working speed.

Types Of Website Monitoring

Availability Monitoring

Uptime, or making sure a website or service is constantly accessible and to some degree, functional is what availability is all about. Web services, domains, and pages can all be affected by availability.

• A basic website and API monitoring

These simple monitors look for a successful response or a specific answer from HTTP-enabled websites and APIs, alongside some basic authentication. Basic availability monitoring can also track the speed and size of responses and send out alarms if they take too long.

Although HTTP(S) monitors do not load the content into a browser, they may examine the response for the presence or absence of specific words, phrases, or a regular expression.

• Server Availability 

A monitoring service can validate device and port availability as long as the server or device recognizes the TCP/IP protocol. Over the web or behind the firewall, a monitoring service can check availability as regularly as once per minute, eliminating costly downtime and lost productivity.

• Performance Monitoring

The speed of a website or service is measured via performance monitoring. Connection speeds (front-end and back-end) and browser load times are tracked by performance monitors. Typically, Synthetic Monitoring or RUM technology may be used in performance monitors.

Insights from Digilite: The most thorough performance data set is provided by RUM and the Full Page Check. The Full Page Check provides extensive performance metrics for each page element. Page problems, missing content, and slow performance are all flagged by performance monitors.

• Functionality Monitoring

Web application monitors, also known as transaction monitors, check the functionality of a website. Script files are used by these specialized monitors to interact with forms, site search, shopping carts, and payment systems. Transaction monitors use a web service in the same way that regular users do, and they usually check for predicted “happy paths” for completing tasks.

When an error occurs or performance decays, the system sends a notification to the support team. Many various issues can prevent consumers from utilizing web applications that are undetectable by availability and performance monitors.

• Content Monitoring

Monitoring the content hosted on a website is one of the most crucial components of website monitoring for any commercial organization.

Defacement is a subtle sort of hacking in which the content of a website is updated or potentially dangerous content is injected. Without website monitoring tools, such subtle alterations are difficult to detect, and they often go unreported until the company is harmed and it becomes evident.

You can use a variety of website monitoring tools to keep an eye on your website and identify any unauthorized changes to the HTML elements of your page, set alarms, and restore your original content.

Keeping a website up to date necessitates continual monitoring of its different functions — both within the website and outside of it. Monitoring systems have advanced to the point where they can effectively impersonate users and detect anomalies, alerting the website owner before real users do, thanks to their website performance and availability monitoring functions.

Digilite is here to handle any complexities related to your website monitoring. Make sure to contact us now for further details.

Tereza Marketing Manager

Tereza is an experienced digital marketing manager known for her effective strategies that drive business growth. She brings extensive experience in using digital channels to boost brand visibility and engagement.

See Full Bio