As a mortgage broker, one of the most challenging tasks you’ll face is maintaining a steady stream of new customers each month. Choosing which strategies to use to achieve your new customer goals can be difficult, particularly given the high costs associated with traditional media. However, despite the numerous marketing options available, one marketing strategy stands out from the rest: local SEO. Local SEO can reliably generate the highest amount of potential customers at the lowest cost per lead – on an ongoing basis – and will work for you 24/7, round the year. Let’s review some valuable tips on how to get the best of SEO practices to ensure a consistent flow of new qualified leads.
Why would you need Search Engine Optimisation (SEO) as a mortgage broker?
Thanks to the popular use of smartphones, your new customers now have access to information whenever they need it, searching from wherever they are. There’s no doubt that customer behaviour has shifted drastically in recent years, affecting your sales strategies. According to several reports, customers check their phones 150 times a day, spend around 3 hours or more on them, and carry their phones with them at all times. With that kind of behavior, you need to be where your new customers are looking for information – online, on both mobile and desktop. You are missing out on one of the best opportunities to expand your mortgage leads if you don’t manage to appear well in Google’s organic search, meaning on the first page of the search results. After all, on both desktop and mobile devices, Google still is by far the most popular platform to search for questions and relevant businesses.
SEO tips for mortgage brokers
To efficiently and continuously target more qualified leads you will need a long-term SEO plan that incorporates a variety of tactics. Here are some of the most valuable practices from Digilite’s SEO team.
1. Optimise Your Google My Business Profile:
Whenever someone is searching for similar services on Google an optimized Google profile is what gets displayed with the map as the top results. Hence, if you want to reach your potential customers from the moment they are searching for your services you should have a well-optimized Google My Business profile. When a user clicks on a company’s name, a Business Profile with some basic details appears. Reviews, as well as the URL, phone number, hours, and photos, are all included within the profile.
Tip from Digilite: When creating a profile, be thorough and provide as much relevant information as possible. This profile is extremely critical, so be attentive towards filling out all the relevant fields in your profile.
2. Showcasing your positive reviews:
Online reviews are relevant not only from a search engine’s viewpoint but also from the perspective of potential customers. People like to know that they are working with someone with a strong reputation. To ensure that you continue to receive positive feedback throughout the year, make an effort to contact your customers and encourage them to share their experiences.
3. Valuable Content:
One of the most important steps in an SEO marketing strategy for a mortgage broker is to create and provide relevant content. When we talk about content, we’re mostly talking about textual content (such as new web pages), images or infographics, or video content – and we’re talking about exclusive content, original content showcasing your services, experience, and brand. A large amount of high-quality content allows your website to appear on Google for hundreds of highly specific queries. Your target group is looking for solutions to their problems. You have no chance of ever capturing the traffic organically if you don’t have content that addresses those questions – Google has no justification to display your website.
Citations are other blogs that have the same NAP as your workplace (name, address, and phone). For example, citation sources for your office include Yelp, Superpages, Yellowpages, and your Facebook page. NAP accuracy across hundreds of websites is used by Google as a confidence indicator that you are who you pretend to be. Since Google does not want to serve results that are not placed where they claim they are, they need to have faith in the websites and contact details they provide in local packs and on Google maps. Not having different citation sources listing you, or getting inaccurate and incorrect information on other websites can hurt your local SEO efforts.
5. Integrate relevant keywords into your site
Google won’t be able to crawl and index your pages in order for them to appear in search results if you don’t reliably and consistently optimize them. In a different scenario, Google will find them, but they will not appear in search results because you did not manage to customise them. One of the most effective solutions to help your pages appear on the first page of search results is by integrating relevant keywords into your site. Keywords cause your website to show up in search results, so use relevant keywords to help you get in front of qualified leads. Keywords can be discovered by keyword analysis and research and the use of a keyword research tool similar to Semrush, Keywords Everywhere, and Ahrefs will make the process easier.
Backlinks are still one of Google’s most relevant search engine ranking factors, according to the company – links serve as third-party confirmation or a vote of confidence in your importance. Links from local organizations send clear signals to Google that you are important for that specific city, town, or area in terms of local SEO. Some of the important components of getting valuable backlinks to include the following:
- Building Backlinks from Link Roundups
- Creating Linkable Assets
- Broken Link Building
- Guest Posting
- Link Reclamation
SEO for mortgage brokers is an excellent way to help more people find you. You can improve your website’s ranking in relevant search results and increase traffic to your business through its help. SEO isn’t a one-and-done job, so if you’re feeling frustrated, turn to the experts at Digilite for assistance. Register now to increase your website traffic, sales leads, and response rate through our free SEO audit.