H.A.K Pneumatic, a leading supplier of industrial pneumatic parts, faced a common issue in digital marketing: although their Google Ads campaigns were driving traffic, they weren’t attracting the right kind of customers. With a hybrid business model that requires both online orders from engineers and phone calls from maintenance managers, H.A.K needed to optimize their ad spend to attract high-intent buyers, not just casual clickers. Our goal was to help them focus their budget on the right audience and transform their digital presence into a profit-generating machine.
Challenges
→ Paying for Curiosity, Not Customers: H.A.K’s ads were being shown to people searching for consumer goods instead of industrial parts. Their keywords were too broad, leading to irrelevant clicks from users with no intent to purchase.
→ Budget Leakage: A significant portion of the budget was wasted on low-quality traffic from irrelevant sources like mobile gaming apps and non-industrial websites, draining resources without generating meaningful leads.
→ Difficulty Tracking and Optimizing: H.A.K’s previous setup couldn’t distinguish between genuine buyers and casual browsers, making it difficult to optimize their campaigns for better returns.
Our Approach:
To turn H.A.K’s Google Ads campaigns into a profitable channel, we implemented a strategic approach centered around three key pillars:
→ The “Anti-Waste” Protocol (Smart Filtering)
- Action: We identified over 20,000 low-quality websites and mobile apps where ads were being shown to irrelevant audiences. We manually blocked these sources to ensure the budget was only spent on high-intent users.
- Impact: By cutting out the noise, every dollar spent now targeted potential clients reading industrial content, not people browsing mobile games.
→ High-Fidelity Tracking (Better Data = Better Results)
- Action: We implemented a robust tracking system that tracked every valuable interaction, including online purchases, phone calls, and “Get Directions” clicks. This data was then fed into Google’s AI, enabling the algorithm to identify and target the perfect customer.
- Impact: With accurate data, Google’s algorithm learned to find more high-intent buyers, optimizing the campaign for better performance and higher-quality leads.
→ The “Everywhere” Ecosystem
- Action: We launched a “Performance Max” (PMax) campaign alongside Search Ads, ensuring H.A.K’s ads were shown whether customers were ready to make a purchase online or needed to call for technical support.
- Impact: The comprehensive approach ensured H.A.K appeared at every stage of the customer journey, whether online, on the phone, or in person at the store.
Results (90-Day Performance)
After implementing these changes, H.A.K Pneumatic saw remarkable improvements in key metrics during the optimization period (Aug to Oct 2025) compared to the previous three months:
→ 128% Increase in Sales Revenue: Online purchases more than doubled, showing a direct impact on H.A.K’s bottom line.
→ 100% Increase in Phone Leads: The volume of high-value B2B calls from maintenance crews doubled, driving more direct sales inquiries.
→ 29% Increase in Store Traffic: Local customers clicked “Get Directions” 29% more often, increasing foot traffic to the warehouse.
→ 33% Lower Cost Per Customer: With waste eliminated, H.A.K saw a significant decrease in the cost to acquire each new sale.
H.A.K Pneumatic’s success proves that in digital marketing, quality beats quantity. Many businesses think they need more traffic to grow, but often the real solution is better-targeted traffic. By refining their targeting, optimizing ad spend, and tracking the right metrics (sales and calls), H.A.K was able to turn their Google Ads campaigns into a high-performing channel. This case study serves as a valuable lesson in improving campaign efficiency and maximizing ROI.
