Rex Power Magnetics, based in Concord, Ontario, has been a trusted name in the design and manufacturing of high-quality power magnetic products since 1972. Known for their CSA certified and UL listed dry-type transformers, Rex serves both North American and international markets. With a team of over 400 employees, they continue to lead the industry with their commitment to innovation and exceptional customer service. Our goal was to help Rex improve their website’s user experience and online performance, ensuring they could reach their target audience more effectively.
The Challenge
→ Industry-Specific Complexity: Understanding the unique business objectives of Rex and effectively communicating their offerings to a diverse target audience in a highly technical industry was challenging.
→ Unoptimized Product Pages: The website had multiple product pages and categories that lacked proper keyword optimization, content structure, and clear headings. It was essentially a content-heavy site with no focus on user experience or conversion optimization.
→ All Industries in One Landing Page: The website grouped all industries into one landing page, resulting in a mix of audiences and conflicting content, making it difficult for users to find industry-specific information.
→ Confusing Menu Structure: The website menu contained too many unnecessary pages, which led to confusion and an inefficient user experience.
Our Approach
→ In-Depth Research: We conducted comprehensive research to understand Rex’s business, the power magnetics industry, and the specific needs of its target audience. This included competitor analysis and developing a strategy to improve the website’s SEO performance and user engagement.
→ Structural Overhaul: We restructured landing pages for each product and subcategory, optimizing them with targeted keywords and ensuring the content met the needs of potential customers.
→ Tailored Industry Research: We carried out separate research for each industry that Rex serves (e.g., EV Charging, Mining, Industrial), allowing us to create dedicated landing pages for each sector. This ensured relevant and focused information for each target audience.
→ Menu Revamp: The website’s menu was simplified and streamlined to highlight the most important pages for conversions, improving navigation and reducing bounce rates.
→ Content Strategy and Blog Articles: In addition to optimizing product pages, we introduced blog articles related to Rex’s products, covering informational keywords. This expanded their reach beyond commercial keywords and attracted users interested in the industry.
The Result
After implementing the changes over a three-month period, Rex Power Magnetics saw substantial improvements in key metrics:
- Clicks: Increased from 5,020 to 8,800, reflecting a +75.3% growth.
- Impressions: Jumped from 170K to 537K, ensuring a +216% increase in visibility.
- Average Positions: Improved from 22.1 to 9.4, enhancing their rankings in search results.
- Conversions: The number of users submitting inquiries via the “Contact Us” form increased from 2,958 to 9,468, significantly boosting conversions.
These results highlight the importance of strategic SEO and user-focused design, showing how tailored digital strategies can lead to significant, measurable growth in a short period.
