Equity Rich helps Canadian homeowners explore flexible mortgage and home equity lending solutions, especially in situations where traditional financing may not be the right fit.
Digilite partnered with Equity Rich to strengthen the website’s organic search visibility, improve keyword performance, and support long-term lead generation through SEO, content, and local search growth.
The Challenge
The home equity and private mortgage space is highly competitive, especially in Canada. Homeowners searching for financing options often use very specific queries related to income, retirement, pension, job status, interest-only mortgages, and senior home loans.
Equity Rich needed stronger visibility for these high-intent searches so the website could reach more qualified users at the right stage of their decision-making process.
Our Approach
Digilite focused on building a stronger SEO foundation through a mix of technical, content, and local search improvements.
Our work included:
→ Optimizing core service pages for relevant mortgage and home equity keywords
We refined key service pages so they better aligned with the mortgage and home equity terms Canadian homeowners are actively searching for.
→ Publishing informative content designed around real user search intent
We created content that answered specific homeowner questions related to income, retirement, job status, senior mortgages, and alternative lending options.
→ Improving keyword visibility across competitive and long-tail search terms
We targeted both broader mortgage keywords and specific high-intent searches to help Equity Rich appear in front of more qualified users.
→ Supporting key service pages through internal linking and content strategy
We connected related blog content and service pages to guide users toward the right solutions and strengthen SEO performance.
→ Developing location-specific pages to reach more geographic markets
We built local pages to help Equity Rich expand visibility in more service areas and attract homeowners searching by location.
→ Implementing conversion tracking after the new website launch to better measure user actions
We set up tracking for important actions like form submissions and assessment starts to better understand how users engage with the website.
The Results
Over the 6-month period Equity Rich’s organic performance showed steady improvement.
Organic traffic gradually increased month over month, showing stronger visibility in search engines and better keyword performance across important service areas.
The website also gained more reach in organic search, with increased impressions and clicks compared to the previous 6-month period. This shows that the site is appearing for more relevant searches and attracting more users from Google.
Keyword Growth
Equity Rich now ranks in the top 10 Google search positions in Canada for a growing list of relevant keywords.
Some of the top ranking keywords include:
These rankings show that the website is becoming more visible for both broad mortgage-related searches and specific financing questions that matter to Equity Rich’s target audience.
AI Search Visibility
In addition to traditional Google rankings, Equity Rich is gaining visibility in AI-powered search experiences.
The website appears in AI Overview results for relevant mortgage and home equity searches, helping increase brand exposure when users receive AI-generated answers and summaries.
This shows that the SEO and content strategy is supporting visibility across both standard search results and newer AI-driven search features.
Conversion Tracking
In May, Equity Rich recorded 10 key website actions, showing that organic visibility is beginning to support lead generation.
These included:
- 2 contact form submissions
- 3 assessment form submissions
- 5 assessment form starts
This shows that users are not only finding the website through search but also taking meaningful steps toward contacting Equity Rich or beginning the assessment process.
Equity Rich’s 6-month SEO performance highlights the value of a focused search strategy in a competitive mortgage market. With 24 keywords ranking in the Top 10 on Google, increased organic reach, stronger keyword visibility, AI Overview presence, and measurable website actions, Equity Rich built a stronger digital presence and reached more homeowners searching for flexible lending solutions.
To improve your search visibility and attract more qualified leads, contact Digilite for a results-focused SEO strategy.
