hak pneumatic
H.A.K. Fluid Power Equipment Ltd. has been a trusted supplier of pneumatic cylinders, valves, fittings, and industrial components for more than 30 years. Their customers span multiple industries, such as manufacturing, automotive, food processing, and logistics, and their online catalog is massive.
When HAK approached us, they had a clear goal: clean up their website structure, improve product navigation, grow their organic traffic, and turn their Google Ads into a reliable source of revenue instead of wasted spending.
This project became a full digital overhaul covering Shopify development, SEO restructuring, and strategic PPC optimization.
Shopify Development
HAK’s store required heavy refinement to handle thousands of products with complex specs. We customized their Shopify theme to make the experience cleaner, faster, and easier to navigate.
Our work included
- Theme customization to improve UX and reflect the brand
- Setting up collections, tagging, and filtering for technical products
- Product migration and data cleanup for consistency
- Configuring inventory, taxonomy, and storefront display
- Improving responsiveness for mobile and tablet users
- Ongoing updates and fixes to support daily operations
The result is a store that’s easier to browse, quicker to load, and far more user-friendly for industrial buyers who need to find the right part fast.
SEO Optimization
When we began, HAK’s SEO structure made it hard for users (and Google) to understand the site. Pages had no subcategories, the header menu was confusing, landing pages weren’t aligned with user intent, and blog content was duplicated or unorganized.
3-Month SEO Results
- Clicks increased from 580 to 1,110
- CTR (the average percent of clicks and impressions) rose from 0.5% to 1.1%
- Average keyword position improved from 38 to 27
The result is a store that’s easier to browse, quicker to load, and far more user-friendly for industrial buyers who need to find the right part fast.
Google Ads
Before working with us, HAK’s ads suffered from budget leakage: money flowing into irrelevant clicks, mobile game placements, and low-quality traffic. We turned this around through a targeted, efficiency-first approach.
We focused on:
- Blocking 20,000+ low-quality sites and apps
- Setting up advanced conversion tracking
- Launching a Search and Performance Max ecosystem to capture high-intent buyers
90-Day PPC Results:
- 128% increase in sales revenue
- 100% increase in phone leads
- 29% increase in store visits
- 33% lower cost per customer
Instead of paying for curiosity, HAK now pays for actual buyers.
A Unified, High-Performing Digital Presence
With SEO, Shopify optimization, and PPC working together, HAK now has:
Overall, the project delivered a high-quality, formal, and cohesive digital experience, one that communicates both legacy and growth, and that can be expanded as Westmount Park continues to build its portfolio.
