With services that accommodate a range of occasions, from private celebrations to corporate meetings and weddings, ONQ Live Entertainment is committed to delivering remarkable experiences via live music and entertainment. To enthrall and surprise audiences, their roster features energetic bands, talented DJs, and unusual performers, including violinists, guitarists, and saxophonists.
The goal of ONQ is to enhance every event with thoughtfully chosen performances that create a memorable impact. They approached us to redesign their website, ensuring it better showcased their diverse entertainment offerings and made the booking process smooth and effortless.
One of the primary challenges in this project was ensuring the website’s structure was SEO-friendly, particularly for the artists' page. This required us to organize a large volume of content—images, videos, and case studies—while maintaining an intuitive user interface that would enhance the user experience without compromising search engine optimization. We carefully structured metadata, internal linking, and content layouts to improve visibility and attract more organic traffic to the artists' profiles.
We also developed a step-by-step booking form to guide users in finding the perfect artists for their events. This streamlined process allowed users to input their preferences in a few simple steps, making it easier to book artists directly through the site. By simplifying the booking process, we created a seamless experience that reduces friction, making it more likely for users to complete their bookings. This approach not only improved functionality but also supported ONQ's goal of creating memorable and effortless event planning for their clients.
The design phase focused on crafting a visually captivating website that was both engaging and easy to navigate. Drawing inspiration from ONQ’s gradient-style logo, we used a colour scheme of solid pink, white, and black, incorporating gradient effects sparingly as hover effects. The client’s previous website, built on a template, lacked user-friendliness and didn’t effectively showcase their range of services. We addressed this by organizing their extensive portfolio of artists and case studies, ensuring that each artist had a dedicated showcase with visual content, videos, and playlists. The website design also featured charming animations to enhance user engagement while maintaining a sense of fun and vibrancy.
We prioritized creating a seamless booking experience with a custom-designed “Contact Us” page that featured a step-by-step booking guide. This made it easy for users to provide minimal event details while moving through the booking process efficiently. The result is a website that beautifully combines creativity with functionality, making it an ideal platform for ONQ to showcase their live entertainment services.