Everyone uses search engines to dig and find valuable data and answers to their questions. But did you know that people stay on pages and read them 30 times more if there are infographics rather than just text? Moreover, if the information is paired with a meaningful image, readers remember 65% of it.
What’s amazing about infographics is that they not only make our blogs informative and engaging but also help improve our SEO results in several ways. That’s why many businesses have integrated infographics for SEO benefits, with 60% of them including infographics in their content. Let’s explore some important benefits of infographics in your SEO!
Understanding Infographics in Detail
Before we focus on the benefits of infographics, let’s ensure that we’re on the same page with the definition of infographics. As you can notice, the word “infographic” is a combination of the words “information” and “graphic,” suggesting that it’s any type of graphic that conveys data. It can be any data, including statistics, different types of charts and graphs, maps, timelines, and other data visualizations. The main goal of any type of infographic is to communicate information simply and easily instead of big, wordy articles and complex texts.
As mentioned, there are several main types of infographics, each designed to present information uniquely:
Why You Should Incorporate Infographics into Your Content Strategy
Let’s explore the benefits of using infographics in your SEO campaigns and how they may improve your online visibility.
Visual Appeal Captivates Audiences
Capturing the attention of your audience is crucial since attention spans are becoming shorter. Infographics provide a visually engaging experience that draws readers in and promotes in-depth interaction with your material. Because of this, visitors are more likely to stay on your website longer, which tells search engines that your material is worthwhile and deserves to be ranked higher.
For example, let’s say you are making an infographic detailing the advantages of switching to renewable energy. Visualize renewable energy sources with eye-catching illustrations like solar panels and wind turbines. Use strong colours and concise wording to draw attention to important data and advantages, giving the viewer something that is both visually attractive and engaging.
Digi Tip: Make your infographics aesthetically pleasing and simple to read. To effectively capture the attention of the audience and communicate your message, use bold colours, readable fonts, and captivating images.
Enhances Shareability and Backlink Potential
As you know, a very important element in SEO is getting top-quality backlinks to your website. Fortunately, infographics do an excellent job of this. Infographics are assets that frequently get shared across many platforms. These platforms may include social media, websites, or other places where content is posted. Imagine having a very informative infographic that can be shared on several platforms and get free backlinks to your website. Statistics show that people are 40 times more likely to share content that includes visual elements.
Isn’t this a huge benefit for any SEO strategy? This process will improve the authority of your website for search engines. Some infographics can even go viral, and if you manage to do this, you’ll drastically increase your reach and get many backlinks. Content featuring infographics has been shown to generate an impressive 178% additional inbound backlinks, further solidifying their value in boosting SEO performance.
Improves User Experience and Engagement
Another major reason to use infographics is that they can increase your engagement, and if done properly, they will improve your user experience. By presenting information in a visually digestible format, infographics make complex concepts and data easier to comprehend for users. This leads to increased engagement, lower bounce rates, and ultimately, higher conversion rates – all of which are favourable signals to search engines.
Here are some important numbers that show how infographics can improve UX and engagement rates. First of all, images can make people up to 80% more likely to want to read something. Also, it’s important to remember that 38% of people will leave a website if the information doesn’t look good to them. These numbers show how important charts are for getting and keeping users’ attention, which leads to better UX and more engagement throughout the process.
Attracts High-Quality Traffic
Infographics are tailored to resonate with your target audience, attracting users who are actively seeking information on specific topics or themes. Consequently, the traffic driven to your website by infographics tends to be highly engaged and likely to convert.
Digi Tip: Optimize your infographics for search engines by incorporating relevant keywords in the title, description, and alt text of the infographic.
Suppose you’ve created an infographic showcasing the health benefits of mindfulness meditation. Ensure the infographic title contains keywords such as “mindfulness,” “meditation,” and “health benefits.” In the infographic description, include phrases like “learn about the positive effects of mindfulness meditation on mental well-being” to improve its searchability. By optimizing the infographic for search engines, you can attract high-quality traffic from users actively seeking information on the topic.
Provides Higher Conversion Rates
Infographics significantly boost conversion rates by simplifying complex information and persuading users to take action. Here is how:
From attracting initial interest with informative infographics on social media or blog posts to providing detailed product information on landing pages or product pages, infographics can guide users towards conversion effectively.
Make Your Infographics SEO-Optimized
Keyword Optimization:
Include relevant keywords in the title, description, and alt text of your infographic to improve its visibility in search engine results.
File Naming Convention:
Use descriptive file names that incorporate target keywords, such as “health-benefits-of-exercise-infographic.jpg,” to help search engines understand the content of your infographic.
Responsive Design:
Ensure your infographic is mobile-friendly and displays properly on different devices, as mobile optimization is crucial for SEO performance.
Ensure Indexation and Visibility:
Implement schema markup for your infographic to provide search engines with additional context about its content, increasing the likelihood of it being featured in rich snippets.
Include your images in your website’s sitemap (p.xml for images). Specify the image title, URL, and geolocation to aid Google’s indexing process.
Ensure your robots.txt file does not block search engines from crawling your images. This ensures they can be indexed.
Social Sharing Buttons:
Include social sharing buttons alongside your infographic to facilitate easy sharing on social media platforms, increasing its exposure and potential for backlinks.
Promotion and Outreach:
Promote your infographic through various channels, such as social media, email newsletters, and outreach to relevant websites and influencers, to maximize its visibility and attract backlinks.
To sum up, it’s recommended to consider infographics when developing your SEO strategy. They not only make content more interesting and easy to understand, but they are also very important for making your site more visible and increasing the number of people who convert. You can make your online presence much stronger if you know how to make and use infographics correctly. Put these visual gems to use in your plan right away and see the difference for yourself.Â
MaryDigital Marketing Specialist
Mary is a passionate digital marketer with a knack for creating engaging online experiences. Her strong content writing skills and ability to generate valuable leads make her an invaluable asset to any team.
