Digital marketing and automation are two of the most popular topics in marketing right now. Yet, there’s something else lurking in the shadows: artificial intelligence (AI). So, what exactly is AI? How does it work? And where does it fit into digital marketing? If you’re interested in these questions, don’t worry — I’m here to help!
Automation is a great way to free up your time. It can help you focus on higher-value projects and tasks, which means you get more done in less time — especially if you’re super busy already.
AI and Creativity
AI will be used as a tool that helps digital marketers create more engaging and interactive content. The technology can help them take their ideas to new heights by providing inspiration and generating fresh ideas based on data analysis and user behavior. As humans, we are limited in our ability to think outside of the box when compared with an algorithm that has access to billions of web pages and multiple years worth of data about what people like or dislike online.
Digital Marketing and Automation
Digital marketers can use artificial intelligence (AI) to automate a variety of tasks, but not all of them. AI is a broad term that covers the use of machines to mimic human thought processes and make decisions. It’s used in many different fields, including marketing.
Here are some common uses for AI in digital marketing:
- Automating repetitive tasks
- Automating non-repetitive tasks
- Automating manual/non-digital/non-marketing tasks
The Future of Digital Marketing and AI
In the future, I would expect AI to be used in the following ways:
- To create new content, including text and video.
- To optimize existing content on websites and landing pages.
- To create new customer experiences that adapt to how customers interact with your brand. This could include social media experiences, email experiences, and search engine results pages (SERPs).
Artificial intelligence will not replace digital marketers, but it will mean more efficiency.
AI will be used to automate routine tasks and make it possible for humans to focus on the creative process. This is especially important for smaller companies that are unable to afford a large team of software engineers or data scientists. Small businesses can now use AI-based solutions with minimal effort from their marketing teams, letting them focus on more valuable activities like strategy development or monitoring campaign data.
The use of machine learning in digital marketing is also becoming increasingly common as brands recognize its potential for providing actionable insights into consumer behavior, including audience segmentation and personalized content recommendations based on past purchases or website visits. Finally, artificial intelligence has been used successfully by many companies across multiple industries—including retail giants such as Amazon and Walmart—to improve their campaigns’ performance metrics while reducing costs through automation (e-commerce) or virtual assistance services (data entry).