“There’s no question that the next disruptive bursting point in digital advertising lies in video.” says Laurence Critchell.
Nowadays, it’s up to content generators to craft and deliver quality ad content that can also be consumed and boost the marketing exposure in this new age of video marketing.
However, marketers being familiar with blogging, SEO, content advertising etc. mostly are uncomfortable when they have to adapt and shift away from what’s worked in the past. Anyway if you’re not spinning in the direction of video marketing you’re definitely staying more behind by the way.
There are 5 tactics you need to grasp to build a sustainable video form of online content.
#1 Creativity is the key
There is no doubt, consumers today are overloaded with the long content. They are seeking for fun and entertainment. Look for alternatives that will make your crafted content really pop!
#2 Easy to consume
Luckily for us, those days of low-quality videos are gone. Today, it is possible to stream HD videos via mobile devices.
Keep your video as short as possible, and most importantly to the point.
“Attention spans are getting shorter, but you still want to be able to provide value. So, if you can keep your message short and to the point — and ideally stick to only one point — you’ll have greater success connecting with your audience.” Alex Charfen
Another perfect way to have your message stand out from the crowd is to be 100 percent authentic and genuine.
“I’m a big fan of shooting when you’ve got something to say, not trying to make everything perfect,” says Charfen, “Your audience responds to your transparency and your real reactions to what’s going on in their world. So, when you have something to say, say it.”
Craft something that people will want to watch, that will capture your audience and be genuine. You’ll have a much easier time getting your message across.
#4 Achieves high conversion rates
Another great thing about video marketing is that that the more attractive your content is, the more likely that your users will click through and subscribe to your services or moreover buy your products.
By using animated videos for your campaigns, you will have a tremendous opportunity to transfer information in a so easy way.
#5 Optimized for sharing
Social media is a great tool that allows you to share your content on its channels. Just make sure the content is unique, attractive and fits all the possible, shareable devices that users can share.
Finally, and perhaps most importantly, ensure your content goes viral through sharing.
So start small, focus on quality and use modern methods.