123% Up in Traffic, 33% More Engagement: Legal Platform SEO Case Study

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June 12, 2024
123% Up in Traffic, 33% More Engagement: Legal Platform SEO Case Study

Success in the very competitive legal services industry requires building a strong online presence. LawVo is a cutting-edge online legal platform that links legal professionals with businesses, groups, and associations seeking legal advice. A Legal AI Copilot, a Legal Document Center, a 24/7 Legal Advice Line, a Legal Services Marketplace, and Embedded Legal (API) are among the features of the platform. LawVo came to Digilite for professional SEO services in order to fortify its online presence and increase visibility.

The Challenge

LawVo faced several significant challenges in improving its SEO performance:

Technical Complexity: The LawVo website was built using React JS, featuring dynamic pages that posed difficulties for traditional SEO practices.
Competitive Market: The legal services sector is highly competitive, making it challenging to rank well and drive traffic effectively.
Integration Issues: The site’s various functionalities were spread across a main domain and subdomains, necessitating a cohesive strategy to ensure all elements worked harmoniously without compromising SEO.

Our Approach

To address these challenges and boost LawVo’s SEO, Digilite implemented a comprehensive strategy:

Website Redesign and Development: We undertook a complete redesign and redevelopment of the LawVo website to make it more SEO-friendly while maintaining its dynamic and interactive features.
Subdomain Strategy: Functionalities that needed to remain on subdomains were optimized to complement the main website, ensuring a seamless user experience and improved SEO performance.
Content Strategy Enhancement:

  • Service Areas and New Content: We developed a robust content strategy focused on LawVo’s key service areas, creating fresh content that targeted specific legal topics and keywords.
  • Onsite Blogging: Recognizing the breadth of LawVo’s niche, we committed to producing approximately 12 high-quality blog posts per month, covering various practice areas to attract and engage a diverse audience.
  • Link Building: We strengthened LawVo’s site authority through strategic link building, securing both paid and guest post backlinks from reputable sites in the legal field.

The Results

Our tailored SEO strategy delivered remarkable improvements in LawVo’s online visibility and user engagement:

Organic Traffic Growth: An impressive 123% increase in organic traffic from December 1 to May 29.
Session Increase: A 112.97% rise in user sessions, indicating higher engagement and interest in the platform.
Event Engagement: A significant 33.17% increase in key event rates, reflecting enhanced user interaction with the platform’s features.

Are you ready to elevate your digital presence and achieve similar results? Contact Digilite today to discover how our tailored SEO strategies can transform your online visibility and drive meaningful engagement with your target audience. Let’s make your website work harder for you.

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Karina Avagyan Social Media Manager
Karina is a skilled social media manager who has a talent for creating interesting content and managing fruitful online marketing campaigns.
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