We Know How to Use The Psychology of Colors to Your Advantage

Branding
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August 7, 2015
We Know How to Use The Psychology of Colors to Your Advantage

Send a positive message by using the right colors!

You never imagine how much value and rhythm you can add to your business by feeling and understanding the psychology of colors.

It is a  must for everyone to investigate each detail deeply before creating the total profile of the company image.

Being already baked in marketing realm Digilite Web Solutions knows how to use colors to its clients advantage, because understanding color meaning in business is essential when you are establishing a brand new business profile.

We have kindly shortlisted  some colors meaning in business that may lead you to the right road.

Meaning of Red in Business

Red is a physical color which calls for action to be taken.  Its high energy and strength draws attention to itself and demands to be noticed.

Meaning of Orange in Business

Orange is a color of adventure which inspires and creates enthusiasm. It is optimistic and sociable and suggests affordability.

Meaning of Yellow in Business

Yellow is an illuminating and uplifting color which stimulates our analytical processes and assists with mental clarity.

Meaning of Green in Business

Green is associated with nature, health and healing. It balances the emotions and inspires compassion.

Meaning of Blue in Business

Blue is the safest color to use in most applications, implying honesty, trust and dependability.

Meaning of Indigo in Business

Indigo is a powerful and strong color which conveys integrity and sincerity. It is associated with structure and rituals.

Meaning of Purple in Business

Purple implies wealth, quality, fantasy and creativity. It workd well with many other colors.

Meaning of Magenta in Business

Magenta is a practical yet spiritual color. Compassionate and kind, it encourages a balanced outlook based on common sense.

Meaning of Pink in Business

Pink inspires compassion and nurturing. It is a non-threatening color used most often in feminine businesses.

Meaning of Gold in Business

Gold is associated with value, luxury and prestige. It reflects wisdom, beauty and generosity.

Meaning of Black in Business

Black is the color of power and authority and in excess it can be intimidating and unfriendly.

Meaning of White in Business

White is a blank canvas waiting for creative stimulation. It implies efficiency and simplicity, fairness and order.

Be sure, the power of color can lift your company to the highest levels and vice versa.

You need to check out all the information about color meanings to determine the best choices for your business.

In a nutshell, wrap your message (let it be your logo, website or flyer) inside of the right chosen color and the effect will be as close to perfect as possible.

author avatar
Tereza Marketing Manager
Tereza is an experienced digital marketing manager known for her effective strategies that drive business growth. She brings extensive experience in using digital channels to boost brand visibility and engagement.
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