Hi there! I’m Anahit, the SEO Team Lead at Digilite. As someone who’s been in the trenches of search engine optimization for years, I know how overwhelming it can be to juggle SEO alongside running a business. That’s why outsourcing SEO can be such a game-changer. Let’s dive into the benefits, common pitfalls, and tips to help you make the most of SEO outsourcing.
When to Outsource SEO
One of the most common questions I get is: “How do I know it’s the right time to outsource SEO?” Here are some signs:
1. Time or Resource Constraints
SEO requires consistent effort—from creating engaging content to optimizing your site’s technical structure and building quality links. If your team’s bandwidth is stretched thin, outsourcing ensures these essential tasks don’t fall by the wayside.
2. Lack of In-House Expertise
SEO isn’t just a skill—it’s a combination of technical know-how, creative content strategies, and staying ahead of Google’s ever-evolving algorithms. If your team doesn’t have the expertise, outsourcing is a smart move.
3. Need for Faster Results or Higher Rankings
SEO is a marathon, not a sprint. But experienced professionals can help you hit milestones faster by using proven strategies and tools.
SEO Types & Packages Available
When partnering with an external SEO team, it’s important to choose the right SEO services that align with your business goals—here are some key solutions you can expect from a reliable provider.
- Local SEO: Perfect if you want to dominate searches in your area. It’s especially crucial for small businesses.
- National/Global SEO: Focuses on audiences beyond your local market.
- E-commerce SEO: Optimizes your product pages and categories to drive more online sales.
- Content SEO: Think blogs, landing pages, and other keyword-rich content.
- Technical SEO: Ensures your site runs smoothly and search engines can easily crawl it.
SEO Packages:
Not all SEO packages are the same, and selecting the one that aligns with your needs is essential for success.
- Basic Packages: Great for startups or small businesses dipping their toes into SEO.
- Comprehensive Packages: Includes advanced strategies like link building, technical fixes, and detailed reporting.
- Custom Packages: Tailored to your unique goals, whether it’s local SEO outsourcing or enterprise-level needs.
How to Choose the Right SEO Package: Start with a Technical SEO Audit
Before selecting an SEO package, it’s crucial to assess your website’s current performance. A technical SEO audit is an essential first step in identifying any underlying issues that could affect your SEO success. Here is what SEO initial audit helps you with:
- Identify SEO gaps that are holding your website back
- Uncover opportunities to outperform your competitors
- Craft a strategy to dominate Page 1 rankings
We offer a free SEO audit to help you understand your needs and guide you toward the right SEO package for your business.
Register for a Free SEO Audit
What to Consider Before Partnering With SEO Service Provider
Before handing over your SEO reins, here’s what you need to think about:
1. Your Business Goals: What’s your priority? Whether it’s more local leads, better brand awareness, or skyrocketing sales, having clear goals will help you and your SEO team align strategies.
2. SEO Expertise Needed: Do you need someone who specializes in technical SEO? Or is your focus on creating killer content? Knowing this will help you choose the right partner.
3. Budget: How much are you willing to invest? Remember, good SEO isn’t cheap, but it pays off in the long run.
4. Timeline: SEO is a long-term strategy. Be ready to commit 6-12 months before seeing substantial results.
5. Transparency and Reporting: A trustworthy SEO partner will keep you in the loop with regular updates and performance reports.
How to Assess the Quality of an Outsourced SEO Team
Here are some tips I always share when evaluating an SEO provider:
- Experience & Track Record: Check their case studies, testimonials, and past results.
- Transparency: Avoid teams that are cagey about their methods or progress.
- White-Hat Practices: Make sure they follow ethical SEO techniques to avoid penalties.
- Communication: Regular, clear communication is a must.
What You Need to Provide to the SEO Team
To set your SEO team up for success, you’ll need to share:
- Business Information: Clear goals, your target audience, and insights about your market.
- Website Access: Grant them full access to your CMS, Google Analytics, and other tools.
- Competitor Information: Share details about your competitors and any strategies they’re using.
- Brand Guidelines: Ensure your messaging and tone stay consistent.
Mistakes to Avoid When Outsourcing SEO
Even with the best intentions, businesses sometimes stumble when outsourcing SEO. Here’s what to watch out for:
- Choosing Based on Price Alone: SEO is an investment. Opting for the cheapest provider can lead to poor results and even penalties.
- Expecting Instant Results: Beware of agencies promising overnight success. SEO takes time to build momentum.
- Lack of Communication: If your SEO team isn’t keeping you updated, that’s a red flag.
- Ignoring Quality Content: Content is the backbone of SEO. Make sure your team prioritizes high-quality, relevant content.
- Not Asking for Reports: Regular performance reports are key to understanding progress and ROI.
Measuring Success and ROI
So, how do you know if your outsourced SEO efforts are working? Here’s what to track:
- Keyword Rankings: Keep an eye on where your target keywords land in search results.
- Organic Traffic: Measure the number of visitors coming from search engines.
- Conversions: Whether it’s leads, sales, or sign-ups, track the actions that matter to your business.
Understanding SEO ROI: Compare the revenue generated from organic traffic to your SEO investment. And remember, SEO success is a journey, not a sprint—so set realistic expectations for both the short and long term.
Outsourcing SEO can help boost your digital marketing efforts, giving you more time to focus on growing your business while professionals take care of your SEO needs.
