How SaaS Software Drives Sales: Why Your Business Needs a Custom Platform

Feeling the squeeze of a rapidly expanding business? Drowning in a sea of spreadsheets and disconnected apps? You’re not the only one. More and more businesses are strategically turning to custom SaaS (Software as a Service) platforms. The goal? To seriously streamline operations, skyrocket sales, and snag a real competitive edge.

But the big question is this: How exactly does SaaS software ignite sales growth? And more importantly, why should you think about investing in a custom-built platform instead of just grabbing something off the shelf?

Let’s break down the core ideas behind SaaS, explore the awesome benefits of tailor-made digital products, and show how a well-designed platform can completely improve your sales. 

What Is a SaaS Platform?

SaaS is a modern way of delivering software. Think of it as accessing applications over the internet – literally, as a service. Instead of struggling to install and maintain software on every computer or server, your teams simply use a web browser. This frees you from complicated hardware and software headaches, which is just one reason why software delivery via SaaS is so popular.

You’re probably already using SaaS without even realizing it:

• CRM (Customer Relationship Management) systems: Think Salesforce, HubSpot, or Zoho CRM. These giants help businesses manage customer relationships, track sales, and more. They offer features like contact management, lead tracking, sales forecasting, and automated workflows.
• Email marketing platforms: Like Mailchimp, Constant Contact, or Sendinblue. They provide everything you need for targeted email campaigns, from list segmentation and email design templates to automation and analytics.
• Project management tools: Such as Asana, Trello, Monday.com, and Jira. Essential for team collaboration, tracking tasks, and keeping projects on schedule. Features include task assignment, progress tracking, Gantt charts, and communication channels.

These are all great examples of SaaS platforms in action. They boost sales by making teams more collaborative, organized, and integrated, and also improve product information.

One of the coolest things about SaaS? It’s cloud-based and super scalable. You can access it from almost anywhere with an internet connection, offering serious flexibility for remote teams. Plus, you can easily scale your usage up or down based on your business needs, optimizing costs and resources. 

Interested in building your own custom SaaS platform? Have a look at our SaaS platform development service page to see how we can help you create a tailor-made solution. Our team is ready to help with your SaaS software sales.

The Business Case for Custom SaaS Platforms

Sure, off-the-shelf SaaS tools are convenient, but a custom-built SaaS platform really shines, especially when your main goal is to drive sales growth. 

Here’s the thing: Generic solutions are made to fit a wide range of needs. That can seem appealing, but they often fall short when it comes to your specific workflows and unique needs. A custom platform? It’s built to perfectly match your business goals. Here’s why a custom SAAS platform development can be a game-changer:

• Alignment with Core Business Goals: A custom platform lets you build features and integrations that directly support your sales strategy and overall business goals. You don’t have to bend your processes to fit someone else’s system.
• True Flexibility and Integration: You control everything, integrating seamlessly with your existing systems, tools, and third-party services. Need to connect to a legacy ERP system along with other essential internal apps? No problem.
• A Real Competitive Edge: A custom platform sets you apart from competitors stuck with generic solutions. You can offer unique features, custom functionality, and exceptional customer experiences that draw in new customers, build loyalty, and establish you as a leader.
• Data Control and Streamlined Workflows: With a custom platform, you own your data and control your workflows. This is essential for security, compliance, and efficiency, which also elevates the effectiveness of software as a service in marketing.

Bottom line: A custom SaaS platform lets you build a sales ecosystem made for your business, boosting efficiency, customer engagement, and ultimately, your revenue.

How SaaS Software Drives Sales

Imagine a sales process where leads are pulled straight from your website, instantly nurtured with personalized emails, and sent directly to your sales team. That’s the power of streamlining sales with SaaS.

Personalization and Customer Engagement

Customers expect personalized experiences. SaaS platforms help you deliver tailored content, recommendations, and offers based on customer behaviour and data. Studies showed that companies that excel at personalization could generate 40% more revenue than companies that don’t.

• Tailored Customer Experiences: Use customer data to personalize everything – website content, email campaigns, and product recommendations. This creates a more engaging and rewarding experience and helps to grow the audience. 
• Elevated Customer Retention Strategies: Provide exceptional customer service through integrated help desks, knowledge bases, and self-service portals. Empowering customers to solve issues quickly increases satisfaction and strengthens loyalty.

Sales Funnel Optimization

A well-defined sales funnel is crucial for sustainable sales growth. SaaS platforms give you the tools to manage each stage, from lead generation to deal closure. 

• Integrated CRM and Marketing Automation Tools: Connect your CRM with your marketing automation for effortless lead tracking and targeted marketing campaigns
• Visibility into Sales Stages and Pipeline Management: Track deals through each stage of the funnel, identify bottlenecks, and optimize your sales strategies based on real-time data.

Data-Driven Decision Making

SaaS platforms provide access to data and analytics, helping you make informed decisions and optimize your revenue generation.

• Customizable Dashboards and KPIs to Track Performance: Monitor KPIs like conversion rates, customer acquisition costs, and sales revenue through customizable dashboards. Gain insights into your sales and marketing performance, and optimize your strategies for maximum impact.
• Data-Driven A/B Testing and Campaign Performance Insights: Test different messaging and targeting to see what works best with your audience. Analyzing campaign data helps you refine your messaging and maximize your marketing ROI, which directly affects your SaaS sales.

Software as a Service Marketing Benefits

With the right technology as the foundation for them, software as a service marketing strategy can transform into a potent growth accelerant for your entire business operation. Here’s how next-generation SaaS platforms drive tangible marketing outcomes:

• Intuitive Onboarding and Seamless User Experience: Make it easy for customers to adopt your software and integrate it into their daily routines.
• Built-in Analytics and Engagement Tracking: Track user behaviour and engagement metrics to optimize your platform’s design and functionality.
• Highly Scalable Campaigns without Technical Limitations: Scale your marketing campaigns easily without technical issues.
• Deep Cross-Functional Integration Across the Organization: Connect your marketing platform to other critical business tools for seamless collaboration and streamlined data flow.

Signs Your Business Needs a Custom SaaS Platform

Not sure if a custom SaaS platform is right for you? Here are some signs it might be time to invest:

• Over-Reliance on Spreadsheets and Labour-Intensive Manual Workflows: If you’re relying on spreadsheets for sales data management.
• Managing Disconnected, Unintegrated Applications: If you’re juggling a bunch of disconnected apps.
• Inconsistent Customer Data and Communication: If your customer data is all over the place.
• Struggling to Accommodate Business with Existing Tools: If your existing tools don’t scale.

Why Choose a Custom SaaS Solution with Digilite?

At Digilite, we specialize in building scalable, user-friendly SaaS platforms that deliver real results. Our team of developers, designers, and marketers will work closely with you to understand your specific needs.

• SAAS platform development: We build custom SaaS platforms from scratch, ensuring they’re scalable, secure, and aligned with your goals.
• UX/UI Design: We create user interfaces that are intuitive and engaging.
• Integration: We seamlessly integrate your SaaS platform with your existing systems.
• Security: We implement security measures to protect your data and ensure compliance.
• Marketing Services: We offer services to boost your brand and grow your audience, promoting the product effectively.

Custom SaaS software isn’t just a perk – it’s a must. It streamlines sales, personalizes customer experiences, optimizes sales funnels, and enables data-driven decisions.

Ready to unlock the full potential of your sales efforts? Assess your current tools and explore the possibilities of a custom SaaS solution. Contact Digilite today and let us help you build a platform that drives sales, grows your audience, and transforms your business.