Everything You Need to Know About Ecommerce Marketing

July 29, 2019
Everything You Need to Know About Ecommerce Marketing

You can’t tell that Ecommerce marketing and digital marketing are mutually exclusive. However, e-commerce websites can use digital channels to promote their products and services and grow their business. What is E-Commerce Marketing? It is the act of using multiple digital marketing techniques to boost awareness about your electronic product offers and generate leads. Marketers can use social media, content marketing, search engines, and email campaigns to interact with visitors and increase online purchases. Here are 8 marketing ideas to increase E-Commerce sales.

1. Improve email campaigns

Emails are very useful for campaigns aimed at promoting E-Commerce. It allows your customers to get regular progress updates. It’s not enough to have a bunch of email addresses. You should improve your purchasing tactics through the email. Start by sending valuable and useful emails connected to your brand. The more emails you send, the more successful becomes your e-commerce marketing strategy. So, you must have a well-defined plan about the types and frequency of the emails that you send. Here is a perfect list to follow to make your subscribers happy:

  • Solicit feedback. If the customers come to your site and leave without making a purchase, you can follow up on such customers through emails. It allows you to learn about their experience and about the areas that require improvements.
  • Thank the important customers. Although all customers are valuable to your business, there are those that have seen you grow and get where you are. They require your appreciation. Consider writing them occasional emails expressing your appreciation for their business.
  • Advertise new products. If you have some new product, call your customers to check it out. Create newsletter notification letting your visitors know about your discount offers, gifts or promo codes.

2. Integrate Instagram

Instagram is one of the fastest-growing social channels, which connects consumers, influencers, and companies. If you take appealing, high-quality photos, use hashtags strategically, and post at the right times to reach large Instagram audiences who are interested in your products. The crucial part of mastering your organic Instagram presence is the interaction with your followers. There are different ways to engage with your audience on Instagram. Running contests or going behind the scenes to showcase your product development process is a good idea. For e-commerce marketing, adding products to your Instagram posts and stories gives your followers a direct path to buy, which is the key to increased online sales.

3. Don’t forget mobile devices

The number of people shopping on their phones is increasing every day. Mobile phones have been the most comfortable way for most people to go online. So, you have to pay particular attention to such customers to have higher chances of making an increase in your sales. If your site is friendly to mobile users, it will eventually increase sales with minimum efforts on your side. Customers using phones want to feel appreciated, and they can make a purchase regardless of what device they are using.

4. Use Retargeting

Don’t be intimidated by the clients who only visit your store and leave without making any purchase. However, you, as a business person, have to drive them back to buy. Make sure that the customer who visits your store gets interested in a particular item.

By using retargeting, you can create ads that will keep displaying every time the customers browse. Those will automatically push them to visit your website again, which, most likely, will bring results.

If you want the ad to bring you more returns, you have to ensure it is specific and relevant for the customer. Moreover, you can also include other similar products from different brands with better deals.

5. Launch a Facebook store

Although Facebook is having a number of changes on an ongoing basis, it remains a crucial channel for social media and e-commerce marketing. It’s fairly simple to start making sales through your Facebook store.

6. Engage your website visitors with live chat

There are other high-impact ways to engage with site visitors and customers outside of email. For example, mostly all eCommerce development companies suggest using live chat to engage with shoppers on your site. Many live chat tools let you target browsers on certain pages, after they’ve been on your site for a given period of time, or even after they’ve arrived on your site through an email newsletter. Live chat also enables you to have direct conversations with your customers so that you can answer and address customer concerns right while they’re planning to buy. Luxy Hair uses live chat to engage prospects and inform current customers of their order status without having to contact their support team over email.

7. Anticipate future sales

Remember to evaluate market demand and see if it’s worth the cost. You can do that using a variety of approaches: keyword research, geographic validation, social media trends, etc. Another effective way to test out your sector is to sell items in advance to check how many people place orders. In footwear and apparel especially, there are times when the certain size or color variants are temporarily out of stock. KEEN, which sells hiking shoes, gives shoppers the option to receive an email when the product of their choice is available again. Personalization is another effective marketing tactic to drive online sales. Using behavioral data, personalized experiences are served to the visitor, according to their past actions and preferences. According to BCG, personalization can lift sales as much as 10%, but the opportunity is greater than that. Only 15% of companies are using technology to its fullest extent. You can also account for location in personalization to create an experience catered to where your customers are in the world. Someone in southern California may be looking for bathing suits in October, while your Maine customers probably need coats, for example. Alloy Apparel shows a “what’s popular” carousel of products for online shoppers, but personalizes it with trending items local to the visitor.

8. Optimize your product pages

Conversion rate optimization (CRO) is the practice of optimizing your website for on-site conversions and increased sales. CRO helps you identify the problematic areas of your site. Where are you losing sales? Who’s dropping off and why? What can you do to capture those missed opportunities? This process is done through both qualitative and quantitative research, so you get a holistic and unbiased view of how conversion-oriented is your site. Once you’ve conducted your research to identify challenges and opportunities, you can develop hypotheses and tests to see which approaches generate the most sales.

author avatar
Tereza Marketing Manager
Tereza is an experienced digital marketing manager known for her effective strategies that drive business growth. She brings extensive experience in using digital channels to boost brand visibility and engagement.
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