Facebook has always been the most popular social media platform. But, believe it or not Facebook’s not the best platform for marketing your e-commerce business or for continuously increasing sales.
Keep reading and find out how your e-commerce business can get most out of Instagram and multiply its revenue!
Here are 5 best Instagram tools for e-commerce.
#1 Create Shoppable Posts Using Scoutsee
Yes, Instagram is so great in engaging audience. But unfortunately it doesn’t allow brands, users to add links in their posts, which means one cannot be led to direct shopping. Instead, it allows adding just one link in the bio section. As you can see in the Chiara Ferragni Collection profile below.
That in its turn means that the potential customers have to visit the website and scroll through the entire product catalog which is surely time-consuming.
Scoutsee solves this problem by allowing users to create shoppable posts on Instagram very easy. Using this solution, you can create your own storefront, and add a link to it in your Instagram bio. Then when you share photos of your products, mention in the caption that users can click on the link in your bio for more info.
Take a look at the Instagram profile of fitness micro-influencer Zoe Szczepanek for example.
At the end of her bio, she added a link, which will take users to her personal storefront. Here’s what people will see when they click on the link:
You’ll see a list of products on the right side of the photo. When her followers click on a product, they land directly on the product page, where they can complete their purchases.
#2 Get Comprehensive Analytics Using Iconsquare
Have you ever wonder whether your latest posts are performing better than your previous ones? Which hashtags are performing better for the particular post? Whether your competitors are performing better than you? Which are the proper posting days and time, etc. etc.
Iconosquare solves this by providing you with a comprehensive analytics platform to track and measure all of these metrics, and more.
This is a great tool. Its analytics feature lets you measure the following growth, identify the location of your followers, and analyze the real-time performance of your Instagram posts. You can also analyze how each filter and hashtag you use influences your engagement rate.
#3 Create and Manage Engaging Contests with Wishpond
Instagram contests are great for engaging your existing audience and increasing the marketing exposure.
Wishpond’s Hashtag Contest App makes it much easier to create and manage engaging Instagram contests. You just need to assign a specific hashtag for the app to track and it will collect all of the posts using that hashtag.
With a help of this app, you can also set rules.
If you want to gain more followers, you can require people to follow your Instagram account in order to qualify for the contest. Or, to increase your brand’s visibility, you can make it compulsory for entries to mention your Instagram handle.
#4 Manage Your Posting Schedule Using Later
If you want to increase your audience, you need to post regularly. The posts need to tell a good story.
For example, maybe you’ve declared a certain day of the week as a special day for your brand like, “Stylish Saturdays” or “Melancholy Mondays.” And you want to regularly post photos related to that event every week.
So here Later comes to help. You can create a visual content calendar using Later. Using this tool, you can keep track of what you post to Instagram and when you post it.
It also lets you preview how your Instagram feed will appear to your followers so you can create a posting schedule that will enhance the aesthetics of your feed.
#5 Make the Most of the User-Generated Content with Taggd
It is an open secret that customers trust other customers than brands. In fact, people have a deeper trust in UGC (User Generated Content) on a company’s site than any other information. So if your goal is to drive conversions in your e-commerce store, firstly, you need to win the trust of your audience with user-generated content.
You can use UGC to market your e-commerce business in a number of ways. A popular way to do it is by displaying user-submitted photos of your products on their respective product pages. You can use Tagged Taggd to implement this technique.
The tool will collect Instagram photos tagged with a specific hashtag, and then display those photos on the relevant product pages.
By the way, there is good news for e-commerce retailers. Instagram is going to introduce a new shopping experience soon. They began testing that in November 2016.
In a nutshell, these are some of the best tools for e-commerce brands on Instagram and can definitely help increase your sales.
If you have an online store and need assistance to implement all these things meet Digilite. We’ll be happy to hear your story and help you get results in no time
