“Obviously everyone wants to be successful, but I want to be looked back on as being very innovative, very trusted and ethical and ultimately making a big difference in the world.” Sergey Brin. Larry Page and Sergey Brin once had burnt up the midnight oil to create simply one of the most successful technologies in the world which is basically considered to be the third half of human’s brain. They saw the prosperity and proved that the thousand results were not necessarily that useful as the 10 good ones. Creating Smart Glass, was not Google’s initial goal. The Glass is considered to be like a vehicle for its software which is able to turn contextual data for each user into digital assistants. Initially the software device didn’t have its second competitor. It was having the time of its life and enjoying the glory moments… Pity to say though that there came a time when Google Glass had faced problems with marketing, commercial field and the like. People weren’t seeing any interest in it any more. Google even hired world’s most professional marketers to boost its brand, they even applied to Diane von Furstenberg to have runway models wear the connected headset on the catwalk during the fashion shows in New York, any way all was in vain. Now the man who led the project explains where he really believes they went wrong. “We made one really great decision, and one not so great,” explained Astro Teller “The great decision was to do the Explorer program.” “The thing that we did not do well is that we allowed, and sometimes even encouraged, too much attention to the program.” “Google X has been good at going out into the world with its projects as early as it can,” he said. And really pros, if you want to make a ton of progress, you have to make a ton of mistakes.
Tereza