The Best Way To Generate High Quality Mortgage Leads
We ensure the success of Mortgage Brokers by putting them on the 1st page of the Search Engine
Search Engine Optimization For Mortgage Brokers
93% of online experiences start with a search engine.
There’s no doubt that search engine optimization holds an irreplaceable role in any online marketing strategy that often is left unattended which is why many fail to notice results on their website.
Search engines like Google target high-quality content from websites and according to their complex algorithm, decide which websites receive the limelight and which are left in the shadows. If your website is not optimized, then the likelihood of securing a high Google ranking and traffic flow decreases.
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95% of users do not pass the first page of the search results
Dominate your search results and increase your visibility among potential customers with the help of our experts.
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Use a dedicated landing page
If you want to receive quality mortgage leads through PPC then creating a dedicated landing page is a must-have. Assuming a scenario where your PPC campaign links your leads to your homepage, then what occurs? Your leads will scour through the website and depending on what does or does not compel their interest, they will decide to leave an inquiry or leave the website altogether. This is why it’s crucial to tailor landing pages dedicated to specific and various mortgage services that you offer in order to attract a target audience who will interact with this specific service.
Build eye-catchy mortgage lead magnet
Many leads who are truly interested in taking out a mortgage will fill out an inquiry once they’ve stumbled upon your website or landing page, but what to do about those who simply visit and leave? Creating a lead magnet that will allow you to collect email addresses and utilize them for future mailing lists is an optimal way to handle click-out visitors. Examples of lead magnets that aren’t newsletter subscriptions are: free webinars, special offers, first-time customer promotions, free trials, and quizzes.
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Importance of PPC for your Business
Helps you get more conversions
The primary difference between SEO and PPC is that the former requires relatively long-term efforts while the latter is more focused on the short-term. For this reason, mortgage brokers can gain significant conversions through PPC by instantly appearing front and center of your audience.
Rely on retargeting via social media
Google Ads remarketing, also referred to as retargeting, is a mortgage broker’s second chance to compel a lead to submit their inquiry later on if they didn’t convert through the first visit to your website or landing page.
Build eye-catchy mortgage lead magnet
Creating a lead magnet that will allow you to collect email addresses and utilize them for future mailing lists is an optimal way to handle click-out visitors.
Use a dedicated landing page
Your leads will scour through the website and depending on what does or does not compel their interest, they will decide to leave an inquiry or leave the website altogether.