Accounts use third-party apps to artificially grow the number of followers. Every day people come to Instagram to have real experiences, including genuine interactions. Instagram should ensure these experiences aren’t disrupted by inauthentic activity.
Starting from November 19, Instagram will begin removing inauthentic likes, follows and comments from accounts that use third-party apps to boost their popularity.
It built machine learning tools to help identify accounts that use these services and remove the inauthentic activity.
Also learn about 4 Instagram mistakes marketers should avoid.