Going Digital in 2019: Digital Marketing for Manufacturers


Nowadays, manufacturers should take into account that, in production, having a digital marketing strategy is as important as in any other industry. Generally, it allows manufacturers to connect and engage with their customers meaningfully. If you use digital marketing tools in your field, you are one step ahead of your competition.

Most manufacturers don’t have a well-organized digital marketing strategy. However, it’s time to start thinking about it, so that your company can enjoy a number of benefits. Below, you can find a list of advantages.

#1 Establish Credibility

Specialized expertise in your field in isolation is not enough for succeeding in the manufacturing industry. You should demonstrate it too. By utilizing online platforms, such as blogs and “how-to” videos, your organization can build a great reputation and become a leader in the world of manufacturing. The digital world is a perfect place for self-expression.

#2 Increase Lead Conversions

There are digital marketing tools, such as Facebook Messenger Marketing and PPC campaigns, that give your manufacturing business more opportunities for lead nurturing and conversion. Moreover, having a well-designed digital marketing strategy that includes marketing automation and email marketing can help your company reach carefully targeted market sectors efficiently.

#3 Spread Brand Awareness

Actually, not only can you convert leads, but you can also build strong brand awareness and manage your online reputation through digital marketing. There are very effective social networks, like Facebook, Twitter, and Linkedin, that can help you maintain an effective online presence and make it easier for your prospective customers to find your manufacturing business.

#4 Demonstrate Your Products and Services

It’s very important how you showcase your product and brand. Digital tools provide many easy-to-use online platforms that make it possible to demonstrate your company’s essence. Online video marketing or live Q&A sessions can help you grow your client-base while illustrating your ability to keep up with cutting-edge technologies.

Do you already crave to have a digital marketing strategy for your brand? Our team is here to help! As a top digital marketing agency in Toronto, we’ll take your manufacturing company to the next level. Contact us today to learn about all of our digital services and find out what we can do to drive results for your manufacturing company.

Also, here are more tips to help you go online. What tools can you use?

1. Google Ads can be effective for manufacturers

Probably, you see the text ads or display ads that appear at the top of Google’s search results – the “golden area”, which continues to be one of the most useful paid tools on the Internet. It’s all about figuring out the relevant keywords your potential customers most likely use when looking for the equipment or the products that you manufacture.

To improve your ranking on Google, have separate ad groups for each product or equipment line you want to advertise. Start with one or two groups, then add additional products. The types of keywords a potential customer would use to find each type of product should be as unique as possible.

2. Remarketing Ads

Remarketing ads, text, display, or reach media ads are shown to people after they’ve visited your website. It’s a great way to remind them why they came to your website in the first place and make them purchase your product. Moreover, you can group your remarketing ads to show certain ads to specific users that have the characteristics of your target market.

3. Bring on the content!

Want to be found in Google search results? Well, be prepared to invest in developing a solid content plan and optimize your content for Google search. Here are some content marketing materials to have on your web pages and/or blog posts:

-Case Studies
-E-Books & White Papers
-Professionally shot product & equipment images
-Detailed product specifications

One more effective content marketing tactic is sharing manufacturing-related content on Social Media. In case you want to get more people to see the social posts, set up paid ads on Linkedin or Facebook, for example.

4. Email marketing for manufacturers

Yeah! A manufacturing company should send emails to customers and prospects? Email marketing continues to be one of the most effective ways to reach your target market and keep your customers informed about your innovations or product updates. Email marketing can also generate feedback by including a short survey in an email.

Still thinking? Start now! Let your manufacturing brand embrace the power of the digital world!

Marketing Guide for Manufacturing Company of Any Industry