Facebook has released some updates we should pay attention to the coming months while planning our 2019 strategies. But the list of changes always continues and now we have a new feature for the most popular watch content.
Facebook’s monetization plans are now actual for its premium video offering, with a new program being launched to capitalize on the most popular Watch content and give advertisers another way to maximize reach.
Recently, Facebook has announced about its new ‘Facebook Showcase’ ad program, which has a mission to give bigger advertisers the chance to boost brand awareness in connection to popular Watch shows. In other words, the program essentially aims to provide larger scale ad opportunities through the most popular Watch programs.
As Facebook said:
Facebook’s video ecosystem is growing, with a diverse mix of content from original series to creator content. With a growing roster of popular programs such as “Returning the Favor” and “Red Table Talk” on Facebook Watch, we’re introducing a new premium video ad program: Facebook Showcase. Showcase will give online video and TV ad buyers participating in the upfront selling cycle new opportunities to reach their target audiences within the highest-quality videos on Facebook.
Facebook wants to renew around a 3rd of the existing news programs that it’s thus far funded for Facebook Watch, it is making significant investment into new, big-name programs.
Facebook’s Showcase program will provide us with these 3 types of video promotion:
- In-Stream Reserve enables advertisers to reach people watching video from a selection of hundreds of the most interactive, highest quality publishers.
- In-Stream Reserve Categories involve all the features of In-Stream Reserve and allow advertisers to reach people within contextually unique content.
- Sponsorships allow advertisers to be the exclusive sponsor of a program for US watchers, giving advertisers the opportunity to add their ads in specific shows.
Actually, you can see that the program will hold appeal to brands considering alternate approaches – but really, Facebook Watch still needs a big push, one or two essential, must-see programs that spark interest and get a significant audience across the platform.