It’s really tough to imagine that just 10 years ago, SEO was ruled by blackhat marketers whose number 1 aim was to increase rankings and gain traffic no matter how.
In a nutshell – it wasn’t honest and Google didn’t like it.
Today SEO has become a common sense, all secrets are revealed and you just don’t need to get lost in SEO ocean.
For that very purpose have these 6 tips in your toolbox and lead your brand to awesome.
#1 Stop Overthinking It
One of the best things that you can do is to keep your mind off and free from the complexities and instead focus on DOING YOUR BEST AND HOPING FOR THE BEST!
Understand that every marketer is where you are now. Really everyone’s trying to uncover “hidden SEO secrets”.
You shouldn’t let the uncertainty get the best of you.
#2 Keep Content Fresh
Everyone is searching for up-to-date information. That’s why it is important to have accurate, interesting content. Fresh content is becoming an extremely important ranking factor in Google’s algorithm.
Keep in mind that no one will ever waste his time reading dated content.
#3 Prioritize Usability
Optimizing website, making it mobile friendly and ensuring that it has a quick load time is another essential ranking factor.
Officially reported, that more than half US searchers are now coming out from their mobile devices.
So firstly make sure your website is being browsed fast.
#4 Prioritize The Long-Tail
It has become an open secret that Search Engine experiences are really becoming personalized. That’s why you need to use long tail location-based keywords so that your target audience can find you easily and fast, based on your provided exact value and service.
#5 Use the Right Keywords in the Right Places
Do whatever you do in a structured and in organized way.
If you want to improve your long-tail keyword’s ranking, make sure the keyword is present in your body text, in your title tag, etc, etc.. Sometimes your website structure doesn’t give you much space for content, doesn’t matter, there are a lot more options out there. Attach a blog or news feed to your site and create relevant contents targeting your topics with keywords.
#6 Don’t Ignore the Small Details
In many times marketers are being so concentrated on optimizing elements important for SEO perspectives that they often forget about very important thing – meta Description.
Meta description is your site’s chance to stand out from the crowd on SERP and encourage click throughs to your site.
Be sure a professionally developed meta description can drive a considerable traffic to your website.
Finally I’ve shortlisted some quotes by notable Marketers about SEO.
“…The objective is not to “make your links appear natural”; the objective is that your links are natural.”
– Matt Cutts – mattcutts.com
“There’s been so much fear pushed around the web about reciprocal link exchanges and link trading programs that the message has been muddled up into the completely nonsensical “never link to someone who links to you.” To my mind, that’s a touch of lunacy.”
– Rand Fishkin – seomoz.com
“If you have sufficient PageRank and you regularly publish new content – yes, Googlebot will return frequently to your site to crawl your articles, which will then be indexed. But if you just have plenty of content – even if you publish 5 new unique, original articles a day – Google doesn’t care. No one hears your tree falling…”
– Gab Goldenberg – Searchenginejournal.com
“Even the best SEOs are not magicians. They can’t simply place a site at the top of the engines when there are hundreds of thousands (if not millions) of others that offer basically the same thing, and provide basically the same information. If they could, you’d see a whole lot more millionaire SEOs.”
– Jill Whalen – highrankings.com