5 Digital Facts About The Bridal Industry

Posted on: December 9th, 2015

It’s no surprise that today’s wedding traditions differ from those of our grandparents and even parents, but did you ever wonder why?

The online world is reshaping the way we used to plan, invite, shop and even dress.

It’s important to tastefully incorporate technology and create better wedding moments.Let us know the best wedding moments,

1. Online Inspiration

The use of smartphones to access wedding planning websites has nearly doubled from 2011 (33%) to 2014 (61%). Today’s bride is driving inspiration from Pinterest and other online websites. That’s why it’s important to provide your website visitor with unique and easy-to-navigate user design experience.

2. Smart Shopping

“A level of efficiency while still having a delightful experience is something that is really unique to the digital age. Researching gowns on smartphones (61%), up from 27% in 2011; researching wedding vendors on mobile (57%), up from 22% in 2011.

Mobile shopping is reshaping the sales cycles and stages. Having a responsive mobile friendly website with the proper geographic and operational extensions are important tools to be adjusted for the upcoming change.

3. Easy Planning

About 6 out of 10 brides are actively planning their weddings through their mobile device. Most of the wedding planners are not aware of this important shift. People are relying on online customized tools rather than asking friends and shopping around about their experiences. Giving free and easy to use tools for the bride to get familiar with your brand and services is a smart strategy to communicate with new potential customers.

4. No Distance

If a loved one can’t attend due to illness or travel cost, consider asking a guest to help livestream the event, via Google Hangout or “I Do” Stream.

It’s important to give livestreaming arrangement a big attention during organizing the bridal party so people overseas could feel like they are there.

5. Sharing is Caring

Just because you have a camera phone or facebook account, doesn’t mean you have free reign to post anything and everything. Here are the ground rules both the couple getting married and the guests should follow when using social media.
Pinterest is a bride’s best friend, but what’s the point if your whole social network can see the details of your wedding before the big day? Use one of your three pinterest private boards for your best ideas.
Hashtags: Ask guests to use a special hashtag for wedding posts, tweets and pictures to have virtual album.
Selfies: Feel free to take a selfie. Or two. Or twelve. Just enjoy the moment.
Maps: Mark the ceremony or reception location on Google Maps for easy sharing.

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