Competitor Research

How to Use Competitor Research for a Great Content Ideation

Posted on: May 17th, 2017

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What is Competitor Analysis?

Definition: Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service. A competitive analysis is a critical part of your company marketing plan.

If you are starting a new business you should keep in mind that every business has a competition and understanding the strengths and weaknesses of your competition is critical. That makes sure that your business survives and grows in your business field.

Competitor Research will help you discover the content themes that work well in your industry.
Knowing this data and analyzing it afterwards will help you make more reasonable decisions about the content that you generate.

Here is how you can use competitor research to uncover your competitors’ top-performing content and inform your content ideation.

1. Research Their Most Shared Content.

Use BuzzSumo. Only by entering your competitor’s domain name you can see detailed stats on their most shared content. Also, you can see a table containing the number of social shares for each of the website posts.

2. Discover Their Best Backlinks.

Use Ahrefs to review the most linked content on your competitors’ sites. And with a help of that tool, you’ll be able to generate a list of URLs that have historically the most links.

3. Who Shares Their Content.

To review the individuals and businesses who share your competitors’ content, you can again use BuzzSumo.

This data will allow you to identify many influential bloggers, social media influencers, and journalists with a significant following to help amplify the content you create.

4. How to Keep Track of Competitor Updates.

Set Google Alerts to keep track of your competitors’ brand mentions on the web.
This is a great way to always follow your competitors and be aware of many link opportunities.

Once you embrace this holistic view you can proactively initiate new processes, procedures, and experiences that your competitors will find it very hard to mimic.

Need more assistance? Just meet Digilite team, we’d be glad to hear your story and help you through!

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